Eminent Domain Name: What To Do When Your Brand Is Coveted

Late last week, Erin Kleinberg, Stephanie Mark and Jake Rosenberg launched a new fashion blog. The design was solid, the content striking and the concept – a peek inside the closets of fashion editors and insiders – met with enthusiasm. The name, however, was met with raised eyebrows. The Coveted is a fashion blog that focuses on Jennine Jacob’s personal style. Over the years, it’s been hosted on a blogspot URL, thecoveted.net and currently resides at the-coveted.com.

As of last week, The Coveted is also the aforementioned newly launched fashion blog, which resides at thecoveted.com.

Every major fashion brand is familiar with brand infringement online. While The Coveted confusion marks the first case we’ve seen in media, it’s hardly the only recent example of brands colliding over the rights to a web name.

What’s the Skinny on the New Diet Pepsi Cans?

Press releases announcing the new Diet Pepsi Skinny Can, which is similar to a large Red Bull can and will hit shelves this March, were sent around last week, and blogs like Fashionista and Racked NY have been claiming that Diet Pepsi must be angling to replace Diet Coke as the fashion industry’s drink of choice. They’re probably right, considering the folks touting this new branding effort are tossing around words like “fashionable,” “accessory” and, most importantly, “skinny,” but we don’t exactly see the point of trying to change the minds of a group that is notoriously hard to sway.

A Chat With Daniel Saynt, Chief Marketing Officer at Rebecca Minkoff

We keep hearing that fashion bloggers are the future of the industry. While the front row at fashion shows has become a bit more diversified in recent years, blogger relations for fashion brands often follows a certain formula. All of which are a great acknowledgment of the growing influence of fashion bloggers, but also fleeting.

That makes Daniel Saynt’s new job as Chief Marketing Officer at independent fashion label Rebecca Minkoff noteworthy.

Tattooed Brand Love: If Everyone Jumped…

We know that temporary tattoos had a bit of a moment last fall, and we liked seeing Adam Levine’s real ones as much as anyone, but can we officially declare brand tattoos one step too far?

Is This the Dress That Raised Oscar de la Renta’s Ire With Michelle Obama?

So by now, you’ve likely heard Oscar de la Renta’s criticism that Michelle Obama’s Alexander McQueen dress was inappropriate for a state dinner, due to the fact that it was neither from an American or Chinese designer.

While many – us included – think that the criticism was unwarranted in a fashion age where designed in America rarely means made in America, could the designer’s frustration stem from a similar dress of his own?

Why Oscar de la Renta and Criticism of Michelle Obama’s State Dinner Dress Are Wrong

Critics have been weighing in on the red Alexander McQueen gown that Michelle Obama wore to the state dinner for China. For various reasons, they really should have kept their opinions to themselves.

Goopon Is Happening: Google Will Enter the Group Buying Market On Its Own

After being rejected by Groupon, Google’s picked up their pride and has decided to do the group coupon thing on its own.

Yup, just like that, things just got a lot more interesting for Groupon.

LED Fronts Create a ‘Party in Your Mouth’: If Everyone Jumped

When the Japanese came out with anti-aging goggles, we didn’t really see them catching on as a worldwide trend, but the latest fashion accessory to emerge in Japan may just be the next big thing, especially among celebrities like Marilyn Manson, Method Man and Kanye West.

Gabrielle Giffords Receives a Small Donation With a Lot of Heart

You always hear that it’s the little things that count. Sometimes it really does take a pretty big gesture to help someone out, but from time to time there is something to be said for the little things.

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