{"id":9461,"date":"2010-02-17T07:54:50","date_gmt":"2010-02-17T15:54:50","guid":{"rendered":"http:\/\/198.46.88.49\/?p=9461"},"modified":"2010-02-17T09:45:27","modified_gmt":"2010-02-17T17:45:27","slug":"fashion-week-live-streams","status":"publish","type":"post","link":"http:\/\/198.46.88.49\/style\/fashion\/fashion-week-live-streams","title":{"rendered":"Fashion Live: The Bloggers Were Only the Beginning"},"content":{"rendered":"
Last season, we knew bloggers had arrived. When Dolce & Gabbana seated Bryan Boy, Garance Dore, Scott Schuman and Tommy Ton next to Anna Wintour, Suzy Menkes and other established front row fashion reporters, it was obvious that brands were getting serious about staking their place within new media. While bloggers attending shows was not a new concept in and of itself, this was one of the most notable times when they could be seen front and center, not in the 4th or 5th row or outside the venue.<\/p>\n
But that was only the beginning. The late Lee Alexander McQueen<\/a> will have a place in fashion history not only for his tailoring and thought provoking designs, but likely as one of the people who shoved fashion communication forward as well. His final Paris show, broadcast live on SHOWstudio<\/a> with multiple cameras, dazzling lights and clothing that would stand out in any stage production, firmly eschewed the thought that showmanship in fashion is only for a select few. While some are grappling with ways of bringing the professional trade show element of fashion week back to the forefront, if this season’s New York fashion week is any indication, we’re only seeing the beginning of fashion as entertainment for all. Proenza Schouler, who broadcast their show at 8pm tonight, are making it an even more business savvy move<\/a> {Fashionologie} by selling runway bags for 24 hours after the show. This follows in the footsteps of a live broadcast, immediate sales strategy successfully employed by Burberry<\/a> {Wall Street Journal}.<\/p>\n