{"id":8775,"date":"2010-01-14T15:35:42","date_gmt":"2010-01-14T23:35:42","guid":{"rendered":"http:\/\/198.46.88.49\/?p=8775"},"modified":"2010-05-09T06:51:08","modified_gmt":"2010-05-09T14:51:08","slug":"scott-schuman-the-most-influential-fashion-blogger-of-2009","status":"publish","type":"post","link":"http:\/\/198.46.88.49\/style\/fashion\/scott-schuman-the-most-influential-fashion-blogger-of-2009","title":{"rendered":"Scott Schuman: the Most Influential Fashion Blogger of 2009"},"content":{"rendered":"
And likely 2010.\u00c2\u00a0 The famous street style photographer (who also considers himself an editor) is at the top of our recently updated list of the most influential fashion and beauty bloggers<\/a> of 2009.<\/p>\n 2009 saw Schuman’s first book release, along with a well received collaboration with Burberry on a site with images centered around the British label’s wardrobe staple – the trench coat. The site sustained the initial interest via user uploads and social media tools like Facebook. Most interesting however is that the out the door lines at book signings, the renewed interest in a piece of clothing that has had the same design for decades, are all tangible demonstrations of the impact fashion bloggers can have.<\/p>\n The first Style99<\/a> ranked over 250 blogs to determine the most influential among them. This quarter, we increased the number of included blogs to more than 400 with an emphasis on uncovering more non-English language blogs that were having an impact with readers. There are great lists of favorite blogs out there, and lots of metrics, but nothing that made the numbers tell a story.<\/p>\n The rankings methodology has changed slightly, but among the publishers at the very top of the list, not much else has. The first rankings – released in September 2009, included data from blog aggregator Technorati. To give a more balanced ranking that took into account blogs not registered with the service, particularly blogs not in English, the Technorati score has been replaced with one for unique domain links. While large budgets and networks can increase the number of overall links to a site, and conversely the perceived popularity, the number of unique individual sites generally gives a more accurate picture. The rest? Well, that’s still pretty similar: the rankings are heavily weighted towards demonstrated preferences by readers and other bloggers in that order. A large marketing budget may buy traffic, but it doesn’t by influence.<\/p>\n