{"id":717,"date":"2009-09-19T06:34:36","date_gmt":"2009-09-19T14:34:36","guid":{"rendered":"http:\/\/198.46.88.49\/?p=717"},"modified":"2010-05-10T00:11:46","modified_gmt":"2010-05-10T08:11:46","slug":"hermione-helps-with-style","status":"publish","type":"post","link":"http:\/\/198.46.88.49\/style\/fashion\/hermione-helps-with-style","title":{"rendered":"Emma Watson Gets Ethical"},"content":{"rendered":"
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Emma Watson, of the beloved Harry Potter<\/em> films, has collaborated with People Tree, the ethical fair trade and organic clothing company, on its 2010 spring collection.<\/p>\n This is no Lindsay Lohan\/Emanuel Ungaro debacle, but instead is an honest utilization of celebrity status for a worthy cause. Watson said, “I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with.”<\/p>\n Watson will serve as creative adviser for the line, comprising 26 women’s styles and 15 for men, plus a small accessories range. The collection has been described by People Tree as “clean, sexy and easy to wear” and will enter stores late February 2010.<\/p>\n People Tree produces 100% organic fair trade certified cotton garments integrating methods of hand-knitting, hand-weaving and embroidery which employs struggling families in India, Bangladesh and Nepal. This is fashion you’ll not only feel good wearing, but will make the buyin<\/em>g experience a lot less painful.<\/p>\n