{"id":6756,"date":"2009-11-23T15:48:49","date_gmt":"2009-11-23T23:48:49","guid":{"rendered":"http:\/\/198.46.88.49\/?p=6756"},"modified":"2010-05-09T06:43:54","modified_gmt":"2010-05-09T14:43:54","slug":"kumfs-steps-into-the-fashion-world","status":"publish","type":"post","link":"http:\/\/198.46.88.49\/style\/bags\/kumfs-steps-into-the-fashion-world","title":{"rendered":"Kumfs Steps Into The Fashion World"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft\" src=\"http:\/\/i13.photobucket.com\/albums\/a295\/Sugoygabba\/KumfsZiera.jpg\" alt=\"\" height=\"376\" width=\"258\">&#8220;Stylish&#8221; isn&#8217;t generally associated with the word &#8220;orthotics,&#8221; but New Zealand-based footwear company Kumfs begs to differ with the idea that beauty is pain and plans to launch Ziera, a more style conscious collection of healthy footwear driven by trends as well as comfort.<\/p>\n<p>Creator and industry veteran Chantal Pilon has high hopes for the line, with VP of sales Craig Taylor projecting that Ziera will represent 50% of company sales within five years.<\/p>\n<p>Ziera targets women 35 and older who want and need more than just good looks from their footwear, yet don&#8217;t want to totally sacrifice style for comfort.<\/p>\n<p>We love the idea, because &#8212; let&#8217;s face it &#8212; our feet can&#8217;t afford to stand in up-to-there Louboutins the rest of our lives, even if our wallets can.<\/p>\n<p><a href=\"http:\/\/www.wwd.com\/footwear-news\/kumfs-makes-a-fashion-statement-2378235?gnewsid=6c3fdceeb756f3baed6bb085e9d66f3c\" target=\"_blank\">Read the full story<\/a> {WWD}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Stylish&#8221; isn&#8217;t generally associated with the word &#8220;orthotics,&#8221; but New Zealand-based footwear company Kumfs begs to differ with the idea that beauty is pain and plans to launch Ziera, a more style conscious collection of healthy footwear driven by trends as well as comfort. Creator and industry veteran Chantal Pilon has high hopes for the [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[59,1566,1569,1527,1562,1567,959,1564,45,1565,1568,1563],"_links":{"self":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/6756"}],"collection":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/comments?post=6756"}],"version-history":[{"count":1,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/6756\/revisions"}],"predecessor-version":[{"id":10836,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/6756\/revisions\/10836"}],"wp:attachment":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/media?parent=6756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/categories?post=6756"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/tags?post=6756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}