{"id":21999,"date":"2011-12-16T09:05:47","date_gmt":"2011-12-16T17:05:47","guid":{"rendered":"http:\/\/198.46.88.49\/?p=21999"},"modified":"2011-12-19T01:44:22","modified_gmt":"2011-12-19T09:44:22","slug":"today-in-terrible-decision-making-fashions-night-out-announces-a-2012-return","status":"publish","type":"post","link":"http:\/\/198.46.88.49\/style\/fashion\/today-in-terrible-decision-making-fashions-night-out-announces-a-2012-return","title":{"rendered":"Today In Terrible Decision Making: Fashion’s Night Out Announces a 2012 Return"},"content":{"rendered":"
<\/a><\/p>\n Just when we thought the heavy weight of reality had set in, and Fashion’s Night Out<\/strong> organizers would do something sensible like bringing the invented shopping holiday to an end<\/a>, Anna Wintour and the Conde Nast crew prove everyone wrong.<\/p>\n At this point, we should probably stop asking why… but really, why?<\/p>\n The few retailers who will speak about the event do so to complain about the cost of entertainers, security, and all of the other expenses of the evening, which are not balanced out by higher sales.<\/p>\n Even the well-oiled\u00c2\u00a0Vogue<\/em> machine is strained under the weight of a workload that includes prepping for a major designer\/retailer event before an entire month of back to back designer\/retailer events, if insider reports are to be believed. And as much as designers appreciate being associated with Vogue<\/em> in whatever way they can, \u00c2\u00a0having to plan a major event weeks (if they’re lucky enough to be showing in Europe) or days (if they’re showing in New York) before a runway show, which is a stressful production in its own right isn’t a challenge they particularly enjoy.<\/p>\n Especially when that challenge doesn’t result in any significant sales boost<\/strong>. At least not in the US (Paris, which operates on an invitation basis, concentrated on brands which frequently appear in the magazine and\u00c2\u00a0seems to deliver in that regard<\/a>).Which shouldn’t be surprising, considering that the biggest events are more about mini-performances, celebrity meet and greets and free champagne and snacks than shopping.<\/p>\n