<\/a><\/p>\nRose’s followers accounted for $7,121 in sales, while Kutcher’s only brought in $2,183. To make that more stark, each of Rose’s followers who signed up spent approximately $1.63 versus roughly $0.37 from each of the people who signed up as a result of Kutcher’s link. And, it seems Kevin Rose’s followers were more likely to share the link with other people.<\/p>\n
Before we write off Kutcher’s followers, it’s worth pointing out that for a different promotion there may have been different results. If the goal were to get people visiting a movie trailer or buying a DVD, it’s quite possible that this is something that would appeal more to Kutcher’s followers than Rose’s.<\/p>\n
Since advertisers rarely release this kind of information though, for now we’ll have to say that Hollywood star power can’t top Silicon Valley celebrity online.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
We’ve reported before on the rise of the contractually obligated tweet, and its increasing inclusion in celebrity endorsement deals, but how much are those tweets actually worth? Fab.com asked Hollywood star Ashton Kutcher and tech star (and Digg founder) Kevin Rose to offer their followers a $10 discount, and then they did something really strange: they released the results of their tweets.<\/p>\n","protected":false},"author":1,"featured_media":20771,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6840],"tags":[5071,6228,6227,286,2720],"_links":{"self":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/20769"}],"collection":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/comments?post=20769"}],"version-history":[{"count":5,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/20769\/revisions"}],"predecessor-version":[{"id":20795,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/20769\/revisions\/20795"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/media\/20771"}],"wp:attachment":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/media?parent=20769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/categories?post=20769"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/tags?post=20769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}