the Telegraph<\/a>}<\/p><\/blockquote>\nIt may not be scientifically proven yet, but EDITD offers the kind of easy to understand, visually engaging data-driven forecasting that has been either completely missing, or too technical to be useful to the people who need it. Ultimately the proof of any trend forecast is in the purchase (consumer purchase, that is).<\/p>\n
If you’re a retailer trying to decide if you should take a bet on stripes, EDITD can tell you exactly how fast striped garments sold out, which sizes sold fastest and at what price. It’s based on publicly available information, so there is the limitation of not knowing how many pieces were available in the first place, but even with limitations that’s information above and beyond anything else we’ve seen. Curious to know how people really feel about a particular shade of green that was all over the runways? Get an early idea of positive or negative sentiment as measured through tweets and Facebook likes, and see how that changes over time. Fashion at every level moves much more quickly than it did in the past – there are no longer 2 collections (Spring\/Summer and Fall\/Winter) but 4 (including pre-fall and resort, where a growing portion of sales happen) when it comes to designer clothing, and fast fashion has become a completely new category.<\/p>\n
Then consider that the two industry leaders can offer predictions of what will happen in a year an a half, but nothing around what’s happening right now, in real time, with real data and we’d say EDITD is the company to look to as the next big fashion trend behind the fashion trends.<\/p>\n","protected":false},"excerpt":{"rendered":"
EDITD, a London based startup, has raised $1.6 million from the same VC firm that invested in fashion success stories like Net-a-Porter and ASOS to do something substantially different in fashion trend monitoring. <\/p>\n
Fashion trend forecasting is a big business; the Telegraph estimates that it’s $36 billion big, in fact. For the last few years though, it’s been a market dominated by two major players.We’d say EDITD is the company to look to as the next big fashion trend behind the fashion trends.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1862,6057,6061,6059,6060,247,6058],"_links":{"self":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/20148"}],"collection":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/comments?post=20148"}],"version-history":[{"count":3,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/20148\/revisions"}],"predecessor-version":[{"id":20152,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/20148\/revisions\/20152"}],"wp:attachment":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/media?parent=20148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/categories?post=20148"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/tags?post=20148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}