{"id":20088,"date":"2011-06-02T16:21:15","date_gmt":"2011-06-03T00:21:15","guid":{"rendered":"http:\/\/198.46.88.49\/?p=20088"},"modified":"2011-06-02T16:31:55","modified_gmt":"2011-06-03T00:31:55","slug":"deal-on-groupon-files-to-go-public-all-of-the-interesting-numbers","status":"publish","type":"post","link":"http:\/\/198.46.88.49\/electrotech\/deal-on-groupon-files-to-go-public-all-of-the-interesting-numbers","title":{"rendered":"Deal On! Groupon Files to Go Public: All of the Interesting Numbers"},"content":{"rendered":"
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There will be a lot of Groupon fatcats pretty soon.<\/p><\/div>\n

We won’t hold our breath for a 50% off deal, but if you haven’t burned all of your investment dollars in RenRen<\/a> or the (in our opinion) better positioned LinkedIn<\/a> or Yandex you’ll be happy to know that Groupon will officially be going public. Until GRPN shares officially start trading, the company’s value will remain fluid, but suffice it to say the market cap is likely going to be much more than the $6 billion Google offer that Groupon turned down<\/a>. The last widely quoted estimate placed Groupon’s value at $25 billion, but we’ve seen with LinkedIn that pent up interest can quickly balloon to figures many times more pre-market estimates.<\/p>\n

That being said, we learned a bit from Groupon’s S-1 form<\/a>: here are a few of the most interesting financials and figures.<\/p>\n

$750 Million<\/span><\/strong> the amount Groupon expects to raise from its IPO<\/p>\n

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$713 Million<\/span> <\/strong>Groupon’s 2010 gross revenue<\/p>\n

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$645 Million<\/span><\/strong> Groupon’s gross revenue for Q1 2011 alone<\/p>\n

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60%<\/span><\/strong> Groupon’s Average “Cost of Revenue” in 2010- that includes things like paying merchants. That’s down from 63% in 2009 and a much more generous 95% in 2008 when Groupon first started.<\/p>\n

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$263 Million<\/span><\/strong> the amount Groupon spent on marketing in 2010 that’s up from a measly $4.5 million in 2009. Marketing spending in the first quarter of 2011 is already $208 million, so prepare for some eye-popping numbers next year.<\/p>\n

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$456 Million<\/span><\/strong> Groupon’s 2010 Net Loss. That’s right, even with $713 million in top line revenue, Groupon actually lost money. Get comfortable with it: despite critics predicting that the company’s model won’t last, CEO Andrew Mason is in for the long haul, even if that means losing money.<\/p>\n

“We spend a lot of money acquiring new subscribers because we can measure the return and believe in the long-term value of the marketplace we’re creating. In the past, we’ve made investments in growth that turned a healthy forecasted quarterly profit into a sizable loss. When we see opportunities to invest in long-term growth, expect that we will pursue them regardless of certain short-term consequences,” he says in the filing.<\/p><\/blockquote>\n

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43<\/span><\/strong> the number of countries where Groupon offers deals<\/p>\n

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83 million<\/span><\/strong> the number of Groupon subscribers at the end of March 2011. That’s a pretty impressive email list.<\/p>\n

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15.8 million or 19%<\/span><\/strong> – the number who actually bought a Groupon. It may not sound like a lot, but 19% is actually pretty great as far as conversion rates go.<\/p>\n

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28 million<\/span><\/strong> the number of Groupons sold. That’s about 1.8 Groupons per customer, meaning that most customers try Groupon at least twice, and that’s only for the first 3 months of this year.<\/p>\n

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7<\/span><\/strong> the number of expected Groupon billionaires. They are:<\/p>\n