{"id":19843,"date":"2011-05-11T07:15:28","date_gmt":"2011-05-11T15:15:28","guid":{"rendered":"http:\/\/198.46.88.49\/?p=19843"},"modified":"2011-05-11T07:15:28","modified_gmt":"2011-05-11T15:15:28","slug":"gobble-raises-1-2-million-to-try-supermarmites-home-cooked-marketplace-idea-in-the-us","status":"publish","type":"post","link":"http:\/\/198.46.88.49\/food\/gobble-raises-1-2-million-to-try-supermarmites-home-cooked-marketplace-idea-in-the-us","title":{"rendered":"Gobble Raises $1.2 Million to Try SuperMarmite’s Home Cooked Marketplace Idea In the US"},"content":{"rendered":"
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We were first introduced to the home cooked marketplace idea by\u00c2\u00a0French startup SuperMarmite<\/a> at the 2010 LeWeb conference, and liked the founders’ enthusiasm, but had our doubts about whether the concept would work \u00c2\u00a0in the heavily regulated US food system. Gobble<\/a>, a website with an almost identical business model, has raised $1.2 million to find out. {TechCrunch<\/a>}<\/p>\n The funding, which comes from super angels like LinkedIn founder Reid Hoffman (via the Greylock Discovery Fund) is being used to fund expansion from the company’s home base of Palo Alto.<\/p>\n Gobble takes a slightly different approach by offering delivery of items, but the option to pick up at the chef’s home is also there. Our concerns are the same as the ones we brought up in our review of SuperMarmite’s chances at international expansion.<\/p>\n “The founders reliance on the community rating system to flag dangerous dishes isn\u00e2\u20ac\u2122t a bad idea, but in countries like the US where more regulations are in place for restaurants, we\u00e2\u20ac\u2122re not sure if that will be enough to satisfy consumers or local regulators.<\/p>\n