Reuters<\/a>}\u00c2\u00a0the new website seems to signal a rethink on e-tail as one way to point out the little differences and keep the US consumer loyal to the brand. Fine jewelry brands have been some of the staunchest holdouts when it comes to e-commerce and online promotion, echoing early sentiments of luxury fashion brands that people won’t buy high value items without an in store experience.<\/p>\nOriginal design sketches of De Beers jewelry, personal stories and expert opinion are all at your fingertips on the new website, so it will be interesting to see if fine jewelry will follow in the steps of high fashion in dispelling the myth that a luxury shopping experience can’t take place in front of a computer screen. While the most expensive pieces and engagement rings are still behind a “request viewing” barrier, part of the collection is available for purchase if a particular piece of jewelry catches your eye (and you have a spare $5000 or so). Hopefully, as more shoppers turn to De Beers as a destination, even those barriers will come down.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Last week at their Manhattan flagship location, De Beers Diamond Jewellers celebrated the launch of their new and incredibly in-depth website, Debeers.com.<\/p>\n
The event was intimate and insightful, as we toured through each collection, the new website and a viewing of their one-of-a-kind patented technology, the De Beers Marque.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[5836,5828,5834,5837,5831,4708,5833,5838,5829,765],"_links":{"self":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/19475"}],"collection":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/comments?post=19475"}],"version-history":[{"count":20,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/19475\/revisions"}],"predecessor-version":[{"id":19554,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/19475\/revisions\/19554"}],"wp:attachment":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/media?parent=19475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/categories?post=19475"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/tags?post=19475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}