contracts regularly stipulating stars to use social networking sites<\/a> for brand and product-related advertisement. Kim Kardashian denies ever being compensated, but how likely is it that her deal for Reebok Easy Tone sneakers had nothing to do with her tweeting pics of her wearing the shoes at the gym saying \u00e2\u20ac\u0153I love my Reebok Easy Tones\u00e2\u20ac\u009d and including a link to buy them?<\/p>\nYou may not know this, but the FCC does require tweets that are being monetarily compensated to include “AD” at the end of the message to clarify intent, as to not mislead the public. We rarely see this appearing on celeb messages even though law requires it.<\/p>\n
Independent fashion blogger BryanBoy had a more grassroots approach to broaden exposure and engage an audience. He says that being himself, documenting his day-to-day life and sharing his love for fashion and style is what first made him famous. However sharing his personal dreams and encouraging others to do the same is what has skyrocketed him into the limelight. So much so that Marc Jacobs designed a handbag after him in his 2008\/2009 Fall Collection. His success-achieving advice is to put \u00c2\u00a0forth your true self and it will attract desired results. A big topic of the day was the emergence and acceptance of original\u00c2\u00a0bloggers like BryanBoy and Tavi, who are essentially\u00c2\u00a0“playing fashion editor” through social sites, offering styling tips, fashion advice and even trend forecasting. Social media sites have served as an unmatched platform for amateurs to build a trusted brand for themselves in the industry.<\/p>\n
In essence many of the panel members shared personal experiences that hit on many of the same points. Lancome CEO Kerry Diamond shared her work with Pee-Wee Herman and his new “comeback.” What we already know and love about Pee-Wee is his unpredictability and crazy energy right? They launched a Twitter campaign in New York where the 80’s star would hop around popular locales in Manhattan and tweet his whereabouts to fans on twitter, encouraging all to come see him. It was a hit. People showed up all over the city to see Pee-Wee, even the New York Times<\/em> stopped by to see what it was all about. Introducing Pee-Wee to Twitter was a cautious, well-orchestrated event that engaged his fans and made his return fun and spontaneous. Knowing Pee-Wee Herman as a brand and using the internet to broadcast is what made the launch so successful.<\/p>\nWhether it be from a business or personal perspective, a strong content strategy or product development strategy are key building a real-time measurement of branding success through social media. Joining such networks requires transparency, accessibility, and a strong self-identity.<\/p>\n","protected":false},"excerpt":{"rendered":"
Twitter, Facebook, Tumblr, Foursquare Oh My!<\/p>\n
Our technology-infused culture has become over-saturated and overwhelming, don’t you think? It’s not easy sifting through the messages, texts, emails and tweets that bombard us every minute of every day.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6840],"tags":[303,5380,3725,2417,5393,5385,5388,5364,5383,3769,5391,301,5384,173,5379,5366,4208,5378,4804,5365,5367,5373,617,4610,1334,1944,5392,5382,5386,5381,1333,5376,34,606,286],"_links":{"self":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/18332"}],"collection":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/comments?post=18332"}],"version-history":[{"count":30,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/18332\/revisions"}],"predecessor-version":[{"id":18380,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/18332\/revisions\/18380"}],"wp:attachment":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/media?parent=18332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/categories?post=18332"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/tags?post=18332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}