{"id":17842,"date":"2011-01-14T11:13:15","date_gmt":"2011-01-14T19:13:15","guid":{"rendered":"http:\/\/198.46.88.49\/?p=17842"},"modified":"2011-01-14T11:13:15","modified_gmt":"2011-01-14T19:13:15","slug":"zegnas-upcoming-runway-show-to-be-shown-in-3d","status":"publish","type":"post","link":"http:\/\/198.46.88.49\/mens-style\/mens-clothing\/zegnas-upcoming-runway-show-to-be-shown-in-3d","title":{"rendered":"Zegna&#8217;s Upcoming Runway Show To Be Shown In 3D"},"content":{"rendered":"<p><a href=\"http:\/\/198.46.88.49\/wp-content\/uploads\/2011\/01\/Z-Zegna-Spring-2011.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-17844\" title=\"Z-Zegna-Spring-2011\" src=\"http:\/\/198.46.88.49\/wp-content\/uploads\/2011\/01\/Z-Zegna-Spring-2011-490x484.jpg\" alt=\"\" width=\"490\" height=\"484\" srcset=\"http:\/\/198.46.88.49\/wp-content\/uploads\/2011\/01\/Z-Zegna-Spring-2011-490x484.jpg 490w, http:\/\/198.46.88.49\/wp-content\/uploads\/2011\/01\/Z-Zegna-Spring-2011-300x296.jpg 300w, http:\/\/198.46.88.49\/wp-content\/uploads\/2011\/01\/Z-Zegna-Spring-2011.jpg 600w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/a><\/p>\n<p>Taking a page from brands like Burberry and Ralph Lauren, Ermenegildo Zegna will make their upcoming fashion show 3D.<\/p>\n<p>James Lima, who was a visual consultant on 3D box office behemoth &#8220;Avatar,&#8221; will be in charge of the show which will combine a live performance with projected images of models and a 360-degree background. {<a href=\"http:\/\/www.nbcnewyork.com\/blogs\/threadny\/THREAD-Zegna-to-Present-First-3-D-Runway-Show-113602344.html\">Thread NY<\/a>}<\/p>\n<p>The men&#8217;s fashion brand isn&#8217;t the first to explore 3D technology as a means of making runway shows more interactive, but previous applications have usually come during women&#8217;s shows. With many brands looking to menswear for growth, tying fashion in with tech is a smart move though. It&#8217;s a move that will probably be necessary if brands hope to draw a larger group of potential shoppers into men&#8217;s fashion.<\/p>\n<p>Z Zegna Spring 2011 images <a href=\"http:\/\/hommetimes.com\/2010\/09\/z-zegna-spring-2011-men%E2%80%99s\/\">via Homme Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taking a page from brands like Burberry and Ralph Lauren, Ermenegildo Zegna will make their upcoming fashion show 3D. <\/p>\n<p>James Lima, who was a visual consultant on 3D box office behemoth &#8220;Avatar,&#8221; will be in charge of the show which will combine a live performance with projected images of models and a 360-degree background. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[4420,8,5151],"_links":{"self":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/17842"}],"collection":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/comments?post=17842"}],"version-history":[{"count":2,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/17842\/revisions"}],"predecessor-version":[{"id":17845,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/17842\/revisions\/17845"}],"wp:attachment":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/media?parent=17842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/categories?post=17842"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/tags?post=17842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}