Fast Company CoDesign ran<\/a> an exclusive story on the watch on November 17th, and shortly after was picked up by Gizmodo. After Gizmodo ran the story about the project, MINIMAL says the amount pledged went from $7,000 to $60,000 in a matter of hours – meaning the project met it’s initial goal in 24 hours. The numbers continued to go up from there.<\/p>\nWhile aspiring creatives looking to achieve ambitious Kickstarter goals may not be able to replicate that type of launch excitement, they can take note of the role that updates and interaction had in the exponential increase in pre-order backing.<\/p>\n
“While we did engage press during the process, social media and updates\/interaction with our backers also helped to keep everyone involved in the project and process as it was happening,” Wilson explains. When asked to expand on that, MINIMAL credited videos of the process for assuring backers had a sense of involvement beyond their pre-order pledges.<\/p>\n
In an early comment on the project, Wilson said that \u00c2\u00a0a retail buyer told him just a month before that the metal LunaTik would never sell at $50, and that it should be done in plastic at a lower quality to be successful at a retail level. If the success of the project isn’t a giant “told you so,” we’re not sure what would be. So should we expect more MINIMAL projects to launch via direct demand? Wilson thinks it was a great first experience, but hasn’t decided on how Kickstarter will play into future projects just yet.<\/p>\n
“Not sure where we will go from here. Right now we are working hard to fill all of the orders place by our supporters and deliver on our promised deadlines,” he says.<\/p>\n
No one can say for sure if future projects will have the same level of record-breaking success, but Wilson does offer some advice for those who are aspiring to it.<\/p>\n
“It is hard to say because obviously we underestimated the interest and demand in TikTok + LunaTik on our first go. I would say having clear, realistic goals about what you are trying to fund and include your backers in the process as much as you can. Our supporters were thrilled to be able to be involved in seeing packaging, factory visits, etc. and people felt like they were really a part of the process and community\u00e2\u20ac\u201dwhich was awesome.”<\/p>\n","protected":false},"excerpt":{"rendered":"
Kickstarter didn’t start until April 2009, but has quickly become the crowdfunding platform of record for everything from independent music and film, to an array of prototype products. <\/p>\n
Of those prototype products, none has demonstrated the power of crowdfunding quite like TikTok + Lunatik, two watch kits designed to put the iPod nano on your wrist. Scott Wilson’s goal of raising $15,000 to bring his idea for the watch kits to market went far beyond that and raised $941,718 from more than 13,000 people who pledged financial backing to see them put into production. How do you go from a $15,000 goal to nearly $1 million in pledged support?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6840],"tags":[5113,5115,5116,5114],"_links":{"self":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/17673"}],"collection":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/comments?post=17673"}],"version-history":[{"count":3,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/17673\/revisions"}],"predecessor-version":[{"id":17693,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/17673\/revisions\/17693"}],"wp:attachment":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/media?parent=17673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/categories?post=17673"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/tags?post=17673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}