{"id":17510,"date":"2010-12-27T19:47:18","date_gmt":"2010-12-28T03:47:18","guid":{"rendered":"http:\/\/198.46.88.49\/?p=17510"},"modified":"2010-12-28T09:01:04","modified_gmt":"2010-12-28T17:01:04","slug":"planning-to-return-your-new-years-eve-outift-january-1st-retailers-are-watching-you","status":"publish","type":"post","link":"http:\/\/198.46.88.49\/living\/planning-to-return-your-new-years-eve-outift-january-1st-retailers-are-watching-you","title":{"rendered":"Planning to Return Your New Year&#8217;s Eve Outift January 1st? Retailers Are Watching You"},"content":{"rendered":"<p><a href=\"http:\/\/198.46.88.49\/wp-content\/uploads\/2010\/12\/store-return.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-17513\" src=\"http:\/\/198.46.88.49\/wp-content\/uploads\/2010\/12\/store-return-300x273.jpg\" alt=\"\" width=\"300\" height=\"273\" srcset=\"http:\/\/198.46.88.49\/wp-content\/uploads\/2010\/12\/store-return-300x273.jpg 300w, http:\/\/198.46.88.49\/wp-content\/uploads\/2010\/12\/store-return-490x446.jpg 490w, http:\/\/198.46.88.49\/wp-content\/uploads\/2010\/12\/store-return.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>If you\u00e2\u20ac\u2122re one of those people who likes to buy an item of clothing, wear it once, then return it to the store, beware: retailers are on to you, and they have now developed a way to track \u00e2\u20ac\u0153wardrobers.\u00e2\u20ac\u009d<\/p>\n<p>Retail Equation is new software that allows stores to pinpoint &#8220;serial returners,\u00e2\u20ac\u009d or those who practice what retailers call \u00e2\u20ac\u0153wardrobing.\u00e2\u20ac\u009d Retailers certainly needed this software, as stores lost an estimated $14.8 billion last year due to shoppers who brought back gently used items. {<a href=\"http:\/\/online.wsj.com\/article\/SB10001424052970203467804576042660292942624.html?mg=com-wsj\">WSJ <\/a>via <a href=\"http:\/\/nymag.com\/daily\/fashion\/2010\/12\/stores_are_making_it_easier_fo.html?mid=twitter_TheCut\">The Cut<\/a>}<\/p>\n<p>We&#8217;ve all made the routine impulse buy that can&#8217;t be justified a few days later, but people who \u00e2\u20ac\u0153wardrobe\u00e2\u20ac\u009d on a regular, continual basis has to be beyond annoying for retailers. Anecdotally, we&#8217;ve always heard about serial returners who&#8217;ve received &#8220;thank you for your business, but don&#8217;t bring it here&#8221; letters, so the idea behind the software probably isn&#8217;t completely new.<\/p>\n<p>The prospect of lessening this practice is not the only good news here, though:\u00c2\u00a0some stores are adopting more lenient return policies for shoppers who don&#8217;t push the return policy rules since they can now track \u00e2\u20ac\u0153wardrobers.\u00e2\u20ac\u009d Among them are Macy\u00e2\u20ac\u2122s, Toys \u00e2\u20ac\u0153R\u00e2\u20ac\u009d Us, OfficeMax and Best Buy, which recently eliminated its unpopular 15 percent restocking fee. {<a href=\"http:\/\/online.wsj.com\/article\/SB10001424052970203467804576042660292942624.html?mg=com-wsj\">WSJ<\/a>}<\/p>\n<p>It\u00e2\u20ac\u2122s still not clear exactly how the software will work and what will be done to offenders (we vote for barring them from returning worn or used merchandise indefinitely) but hopefully there will be a way to distinguish repeat returners who are \u00e2\u20ac\u0153wardrobing\u00e2\u20ac\u009d from those who just happen to get a lot of misfit holiday gifts.<\/p>\n<p>The situation is definitely a win-win for retailers, since studies have shown that consumers buy more when return policies are more relaxed and less risk exists in purchasing an item they are unsure about. {<a href=\"http:\/\/online.wsj.com\/article\/SB10001424052970203467804576042660292942624.html?mg=com-wsj\">WSJ <\/a>via <a href=\"http:\/\/nymag.com\/daily\/fashion\/2010\/12\/stores_are_making_it_easier_fo.html?mid=twitter_TheCut\">The Cut<\/a>}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u00e2\u20ac\u2122re one of those people who likes to buy an item of clothing, wear it once, then return it to the store, beware: retailers are on to you, and they have now developed a way to track \u00e2\u20ac\u0153wardrobers.\u00e2\u20ac\u009d<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[3349,5063,744,344,812,426,5062],"_links":{"self":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/17510"}],"collection":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/comments?post=17510"}],"version-history":[{"count":3,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/17510\/revisions"}],"predecessor-version":[{"id":17520,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/17510\/revisions\/17520"}],"wp:attachment":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/media?parent=17510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/categories?post=17510"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/tags?post=17510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}