tells the Times<\/a>.<\/p>\nSteven Reider, a manager at Elite Model Management says online \u00c2\u00a0appearances haven’t “ever made anyone a star on the global playing field of models,” but if the money is made on the more commercial campaigns, does that matter? Bluefly, the only retailer mentioned in the Times’ piece to test the difference between using models and using headless mannequins noticed only a very small increase in sales when using people to promote the items. Customers, they found, placed far more value on being able to zoom in on details and view more detailed photos.<\/p>\n
Does this, in fact, support the position of using models as clothes hangers rather than personalities? After all, if an actual clothes hanger brings in the same amount in sales, why bother with the more costly model? We actually think it points more to the need for the return of the 90’s style supermodel who was as much of a draw as the clothes. Beauty companies – perfume makers especially- have found celebrity endorsed products can equal big sales, so there’s obviously some real value in name or face recognition. Magazines – Vogue<\/em> included, have seen increases in circulation by pushing models off the cover in favor of actresses, musicians and other celebrities. They may not have the recognition of \u00c2\u00a0J.Lo or Beyonce, but wouldn’t models become more relatable if they were allowed to become celebrities in their own right again? Victoria’s Secret has done pretty well business-wise with that line of thought, in spite of the fact that most women buying underwear will probably never be able to relate to walking around wearing a million dollar bra (or contract, for that matter).<\/p>\n","protected":false},"excerpt":{"rendered":"L’Oreal’s famous slogan is “because you’re worth it,” and they regularly break out the big checks for stars like Beyonce, Freida Pinto, Eva Longoria, and, as of today, Glamour cover girl Jennifer Lopez to help convince women that their products are worth it. <\/p>\n
When it comes to models though, how exactly do clients calculate what a model is worth?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[303,673,1389,582,3886,4623,3062,398],"_links":{"self":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/17114"}],"collection":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/comments?post=17114"}],"version-history":[{"count":1,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/17114\/revisions"}],"predecessor-version":[{"id":17116,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/17114\/revisions\/17116"}],"wp:attachment":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/media?parent=17114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/categories?post=17114"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/tags?post=17114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}