Include an online component<\/em>: Vogue UK tested the first Fashion’s Night In this year, and while reports on financial success have been similarly quiet to the night out, so many people turn to websites for decisions on where to go and what to buy offline that it’s plain silly to waste the attention. Especially for shoppers not in New York or a major city, it could also be a great way to boost online sales and give those who just don’t want to fight the crowds a connection to the event (and possibly, a reason to come to the store in person at a later date).<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"This year’s Fashion’s Night Out was an unabashed 3-ring fashion event with cameras, huge crowds, fashion icons, champagne and a t-shirt to remember it all by. So it’s not much of a surprise that the event will return on September 8th next year, but should it?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[51,4884,4260,426],"_links":{"self":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/17103"}],"collection":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/comments?post=17103"}],"version-history":[{"count":5,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/17103\/revisions"}],"predecessor-version":[{"id":18614,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/17103\/revisions\/18614"}],"wp:attachment":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/media?parent=17103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/categories?post=17103"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/tags?post=17103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}