Project<\/a>}<\/p>\nThese publications aren’t the first to come out for the iPad, and certainly won’t be the last. What makes this perceived battle between Murdoch and Branson interesting is that it will test just how viable the iPad is as a means of publication (and other tablets, as well, though the iPad is the most popular and uniform at the moment). Neither approach gives up-to-the minute content you’d expect from a blog or online news source, but the rich media lends itself well to the iPad. It could turn out that both or neither publication is successful, but that lacks the drama of the Branson vs Murdoch fight we’d love to see play out.<\/p>\n","protected":false},"excerpt":{"rendered":"
There have been rumblings as of late concerning Rupert Murdoch’s latest publication, a newspaper built specifically for the iPad. <\/p>\n
Not to be outdone by Murdoch, however, Virgin CEO Richard Branson started his own publication, Project, an iPad-only magazine. Branson’s Project was just launched today with a free app with one issue that costs $2.99.<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6840],"tags":[2336,4855,4854,1969,4857,4853,1899,4856,1897],"_links":{"self":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/17027"}],"collection":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/comments?post=17027"}],"version-history":[{"count":4,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/17027\/revisions"}],"predecessor-version":[{"id":17060,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/17027\/revisions\/17060"}],"wp:attachment":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/media?parent=17027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/categories?post=17027"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/tags?post=17027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}