livestreamed shows<\/a> and made obvious integrated efforts with Facebook and social media is frankly a disservice to both brands.<\/p>\nRoberto Cavalli, who can’t figure out how to do a simple redirect (type in robertocavalli.com without the www. and you end up with a 404 page not found message), is the lowest “gifted” brand, but really? This is what we’re letting pass as gifted?<\/p>\n
Social media, and thousands or even millions of followers can’t excuse or make up for a dated website lacking basic functionality. The Digital IQ index is needed, and a good step towards getting brands to put some effort into their online efforts. Rewarding the companies who are failing at the basics with extra credit for playing well with others (via social media) won’t help change the fact that they’re failing at the online basics though.<\/p>\n","protected":false},"excerpt":{"rendered":"
L2, a luxury think tank focusing on digital innovation, recently published their second annual Digital IQ index, a ranking of luxury brands online initiatives. <\/p>\n
While the exact order of the top 10 or so sites could be up for discussion, they seem to be fairly accurately positioned. Past the top 10, however, things get strange and seem to prop up some of fashion’s idiot savants.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[112,348,669,114,4641,4639,4640,765,2691],"_links":{"self":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/16296"}],"collection":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/comments?post=16296"}],"version-history":[{"count":8,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/16296\/revisions"}],"predecessor-version":[{"id":16332,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/16296\/revisions\/16332"}],"wp:attachment":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/media?parent=16296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/categories?post=16296"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/tags?post=16296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}