{"id":16220,"date":"2010-10-12T08:00:04","date_gmt":"2010-10-12T16:00:04","guid":{"rendered":"http:\/\/198.46.88.49\/?p=16220"},"modified":"2010-10-12T08:00:04","modified_gmt":"2010-10-12T16:00:04","slug":"alexander-mcqueen-takes-control-of-mcq-sarah-burton-takes-control-in-paris","status":"publish","type":"post","link":"http:\/\/198.46.88.49\/style\/fashion\/alexander-mcqueen-takes-control-of-mcq-sarah-burton-takes-control-in-paris","title":{"rendered":"Alexander McQueen Takes Control of McQ, Sarah Burton Takes Control in Paris"},"content":{"rendered":"
The McQ contemporary line will come under the complete control of Alexander McQueen beginning with the Fall 2011 collection, fashionologie<\/a> reported via WWD <\/a>yesterday. Italian company SINV SpA currently has the license to produce Alexander McQueen\u00e2\u20ac\u2122s McQ line, but the agreement will expire following the Spring 2011 season. The change will come with minimal disruptions to the operation of Alexander McQueen and the McQ line, as Pina Ferlisi, who was named creative director of McQ in June, will remain in that position.<\/p>\n “McQ will become our responsibility alongside the core Alexander McQueen label, allowing us to share ideas and knowledge, expand the business and grow the already iconic brand,\u00e2\u20ac\u009d President and CEO of Alexander McQueen Jonathan Akeroyd told WWD<\/a>. \u00e2\u20ac\u0153Over the past five years, McQ has established itself internationally with its young, renegade but always signature McQueen style and we are ready to take it to the next stage in its development.\u00e2\u20ac\u009d<\/p>\n Speaking of development at Alexander McQueen, the label is enjoying wild success of late, as the highly anticipated first womenswear collection by newly appointed creative director Sarah Burton debuted with astounding praise from critics in Paris this month. Burton replaced Lee Alexander McQueen at the helm<\/a> following his death earlier this year<\/a>.<\/p>\n The general consensus among critics is that Burton\u00e2\u20ac\u2122s first collection was the perfect balance of respecting McQueen\u00e2\u20ac\u2122s vision and adding personal, more feminine touches to advance the brand.<\/p>\n Hilary Alexander<\/a> at the Telegraph<\/em> said the collection included \u00e2\u20ac\u0153elaborately-beautiful pieces which maintained the spirit of McQueen’s legacy, whilst injecting a new atmosphere of ethereal bohemian romance,\u00e2\u20ac\u009d while Cathy Horyn<\/a> at The New York Times<\/em> said, \u00e2\u20ac\u0153some references to the McQueen craft and drama are necessarily, but her choices reflected a gradual transition.\u00e2\u20ac\u009d<\/p>\n