{"id":15701,"date":"2010-09-21T09:25:03","date_gmt":"2010-09-21T17:25:03","guid":{"rendered":"http:\/\/198.46.88.49\/?p=15701"},"modified":"2010-09-21T09:25:03","modified_gmt":"2010-09-21T17:25:03","slug":"profile-of-a-style-com-reader-3","status":"publish","type":"post","link":"http:\/\/198.46.88.49\/style\/fashion\/profile-of-a-style-com-reader-3","title":{"rendered":"Profile of a Style.com Reader"},"content":{"rendered":"<p>When it was announced that former Style.com executive fashion director Candy Pratts Price would be joining Vogue.com as creative director, more than a few people scratched their heads. After all, for 10 years, Style was billed as the online home of Vogue and W magazines. Now that Vogue has their own address and has put a bit of promotion into their namesake site, what&#8217;s the big difference? While we&#8217;re sure that Vogue still has more content changes to come, we thought we&#8217;d start by taking a look at the audiences of each site. Is the Vogue.com girl the same as the Style.com reader?<\/p>\n<p>Using data from Google AdPlanner, we dug into the demographics for both sites. Up first, we take a look at the average US Style.com reader. Check back soon to see how she compares with the average Vogue.com reader.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-16012\" title=\"style.com-site-profile\" src=\"http:\/\/198.46.88.49\/wp-content\/uploads\/2010\/09\/style.com-site-profile.gif\" alt=\"\" width=\"490\" height=\"910\" srcset=\"http:\/\/198.46.88.49\/wp-content\/uploads\/2010\/09\/style.com-site-profile.gif 490w, http:\/\/198.46.88.49\/wp-content\/uploads\/2010\/09\/style.com-site-profile-161x300.gif 161w, http:\/\/198.46.88.49\/wp-content\/uploads\/2010\/09\/style.com-site-profile-323x600.gif 323w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it was announced that former Style.com executive fashion director Candy Pratts Price would be joining Vogue.com as creative director, more than a few people scratched their heads. After all, for 10 years, Style was billed as the online home of Vogue and W magazines. Now that Vogue has their own address and has put a bit of promotion into their namesake site, what&#8217;s the big difference? While we&#8217;re sure that Vogue still has more content changes to come, we thought we&#8217;d start by taking a look at the audiences of each site. Is the Vogue.com girl the same as the Style.com reader?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[4514,666],"_links":{"self":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/15701"}],"collection":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/comments?post=15701"}],"version-history":[{"count":2,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/15701\/revisions"}],"predecessor-version":[{"id":16014,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/15701\/revisions\/16014"}],"wp:attachment":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/media?parent=15701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/categories?post=15701"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/tags?post=15701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}