{"id":14884,"date":"2010-08-03T10:59:50","date_gmt":"2010-08-03T18:59:50","guid":{"rendered":"http:\/\/198.46.88.49\/?p=14884"},"modified":"2010-08-03T13:29:35","modified_gmt":"2010-08-03T21:29:35","slug":"if-everyone-jumped-sweet-taxi-marketing","status":"publish","type":"post","link":"http:\/\/198.46.88.49\/style\/beauty\/if-everyone-jumped-sweet-taxi-marketing","title":{"rendered":"If Everyone Jumped: Sweet Taxi Marketing"},"content":{"rendered":"<p><a rel=\"attachment wp-att-14906\" href=\"http:\/\/198.46.88.49\/beauty\/if-everyone-jumped-sweet-taxi-marketing\/attachment\/penhaligonsscentedtaxi2\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-14906\" src=\"http:\/\/198.46.88.49\/wp-content\/uploads\/2010\/08\/PenhaligonsScentedTaxi2.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"http:\/\/198.46.88.49\/wp-content\/uploads\/2010\/08\/PenhaligonsScentedTaxi2.jpg 300w, http:\/\/198.46.88.49\/wp-content\/uploads\/2010\/08\/PenhaligonsScentedTaxi2-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Clich\u00c3\u00a9: Taxis smell like cigarettes and urine. London\u00e2\u20ac\u2122s answer: Perfume-scented black cabs presented by Penhaligon\u00e2\u20ac\u2122s.<\/p>\n<p>Last week, the luxury fragrance house sent five perfumed taxi cabs out into central London to serve patrons the same way any other London black taxi would with a few exceptions. Each cab smells like either the brand\u00e2\u20ac\u2122s Artemisia, Blenheim Bouquet, Endymion, Malabah or Orange Blossom perfume, and each one\u00e2\u20ac\u2122s driver is specially trained to discuss Penhaligon\u00e2\u20ac\u2122s fragrances and answer any questions about the brand. Passengers will receive a 10 percent voucher for purchases at penhaligons.com and in Penhaligon\u00e2\u20ac\u2122s boutiques at the conclusion of their ride. {<a href=\"http:\/\/www.instyle.co.uk\/news\/the-most-fragrant-way-to-travel-penhaligon-s-launch-scented-taxis-30-07-10\">InStyle UK<\/a>}<\/p>\n<p>Londoners will easily be able to spot the cabs\u00e2\u20ac\u2122 outer Penhaligon\u00e2\u20ac\u2122s branding, and the cost of each trip will run the same as any regular black cab ride. {<a href=\"http:\/\/www.londonbeautyreview.com\/2010\/07\/penhaligons-perfumed-london-black-cabs.html\">London Beauty Review<\/a>} Anyone who spies a Penhaligon\u00e2\u20ac\u2122s cab but doesn\u00e2\u20ac\u2122t take a trip in it can still participate in the promotion by snapping a picture of the car and posting it to their Facebook page with Penhaligon\u00e2\u20ac\u2122s tagged for a chance to win a 100ml fragrance of choice. {<a href=\"http:\/\/www.fashionfoiegras.com\/2010\/08\/penhaligons-release-scented-black-cabs.html\">Fashion Foie Gras<\/a>}<\/p>\n<p>Penhaligon\u00e2\u20ac\u2122s is not the first company to embrace the taxi as a marketing tool. Last month, Revlon offered Londoners who photographed the turquoise taxi they sent around the city and tagged Revlon in the picture on Facebook a chance to try the brand\u00e2\u20ac\u2122s latest mascara before it hit shelves. {<a href=\"http:\/\/www.londonbeautyreview.com\/2010\/07\/penhaligons-perfumed-london-black-cabs.html\">London Beauty Review<\/a>} In addition, <a href=\"http:\/\/www.fashionfoiegras.com\/2010\/08\/penhaligons-release-scented-black-cabs.html\">Fashion Foie Gras <\/a>says tons of major retail outlets have used the taxi cab in one promotional form or another.<\/p>\n<p>We wonder just who it was that was sitting at their cubicle one day and thought &#8220;taxis! That&#8217;s how to sell products.&#8221; In this economy, we suppose it\u00e2\u20ac\u2122s smart to get creative with promotions, and the incorporation of Facebook is a good move. We wonder, though, what may be the result if a passenger who is allergic to perfumes steps into one of Penhaligon\u00e2\u20ac\u2122s cabs unknowingly. Comment and let us know if you think cab marketing is a good idea!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, the luxury fragrance house sent five perfumed taxi cabs out into central London to serve patrons the same way any other London black taxi would with a few exceptions. Each cab smells like either the brand\u00e2\u20ac\u2122s Artemisia, Blenheim Bouquet, Endymion, Malabah or Orange Blossom perfume, and each one\u00e2\u20ac\u2122s driver is specially trained to discuss Penhaligon\u00e2\u20ac\u2122s fragrances and answer any questions about the brand. And Penhaligon\u00e2\u20ac\u2122s is not the first company to embrace the taxi as a marketing tool. <\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[6847,60,1105,116,6863,1034,923,391,4150,3466,247],"_links":{"self":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/14884"}],"collection":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/comments?post=14884"}],"version-history":[{"count":8,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/14884\/revisions"}],"predecessor-version":[{"id":14935,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/14884\/revisions\/14935"}],"wp:attachment":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/media?parent=14884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/categories?post=14884"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/tags?post=14884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}