{"id":14830,"date":"2010-07-30T06:24:42","date_gmt":"2010-07-30T14:24:42","guid":{"rendered":"http:\/\/198.46.88.49\/?p=14830"},"modified":"2010-07-30T06:25:07","modified_gmt":"2010-07-30T14:25:07","slug":"madonna-and-lourdes-material-girl-is-almost-here-promotions-ensue","status":"publish","type":"post","link":"http:\/\/198.46.88.49\/style\/fashion\/madonna-and-lourdes-material-girl-is-almost-here-promotions-ensue","title":{"rendered":"Madonna and Lourdes’ Material Girl is Almost Here, Promotions Ensue"},"content":{"rendered":"

If you’ve been reading any fashion blog (this one included), you’ve heard about\u00c2\u00a0 \u00e2\u20ac\u0153Material Girl,” a fast-fashion juniors collection<\/a> which Madonna and her daughter, Lourdes, collaborated on. The August 3rd debut at macys.com<\/a> and 200 select Macy\u00e2\u20ac\u2122s stores across the country is on track, and the retailer recently released more information on the supporting promo plans. Early bird shoppers who dress up in Madonna-wear at select stores will have a chance to win T-shirts autographed by Madonna between 10 a.m. and 12 p.m.<\/p>\n

Additionally, the first 200 shoppers at six Macy\u00e2\u20ac\u2122s locations will win a \u00e2\u20ac\u0153Material Girl\u00e2\u20ac\u009d bandeau top and $10 off \u00e2\u20ac\u0153Material Girl\u00e2\u20ac\u009d purchases made that day. It doesn\u00e2\u20ac\u2122t stop there: Madonna-inspired events will be hosted at select stores on launch day including afternoon Madonna music dance parties, more exclusive giveaways and refreshments. Finally, Taylor Momsen, recently announced as the muse<\/a> and face of the \u00e2\u20ac\u0153Material Girl\u00e2\u20ac\u009d collection, will make an appearance at Macy\u00e2\u20ac\u2122s Herald Square between 5 and 7 p.m. for a live acoustic performance in the juniors department. Fans who spend $50 on \u00e2\u20ac\u0153Material Girl\u00e2\u20ac\u009d wear will have the opportunity to take a photo with Momsen.<\/p>\n

{Market Watch<\/a>}
\n $\"\"$ <\/a><\/p>\n

If this doesn’t do amazingly well, you certainly can’t blame a lack of promotion. We\u00e2\u20ac\u2122re guessing on Tuesday the select Macy\u00e2\u20ac\u2122s stores will be packed with teenagers who are fans of Lourdes and their moms who loved Madonna in the 80s. The cross-generation appeal actually makes the mother-daughter collaboration quite genius.<\/p>\n

Executive Vice President of Marketing for Macy\u00e2\u20ac\u2122s Martine Reardon said he expects the launch to create a whirlwind of enthusiasm.<\/p>\n

“Madonna is a legendary fashion icon, and Lola has a great sense of style that reflects her global fashion view,\u00e2\u20ac\u009d he said. \u00e2\u20ac\u0153The national unveiling of this collection will be an incredibly exciting moment.” {Market Watch<\/a>}<\/p>\n

The apparel, shoes, handbags and jewelry for the collection will go for $12-$40. The ads featuring Momsen have popped up on the Internet, and we also caught a sneak peak at macys.com<\/a> and from iVillage<\/a>. It\u00e2\u20ac\u2122s all very 80s Madonna (faux-leather pieces and lots of lace), with hints of the plaid shirts that popped up on the Music cover. If nothing else, petite adults looking to build a convincing 80’s Madonna Halloween costume should have an easy time at it this year. And of course, we\u00e2\u20ac\u2122ll keep you updated on the most important detail – how the collection sells!<\/p>\n","protected":false},"excerpt":{"rendered":"