{"id":14787,"date":"2010-07-29T05:36:22","date_gmt":"2010-07-29T13:36:22","guid":{"rendered":"http:\/\/198.46.88.49\/?p=14787"},"modified":"2010-07-29T05:36:22","modified_gmt":"2010-07-29T13:36:22","slug":"marc-jacobs-to-get-banged-via-facebook","status":"publish","type":"post","link":"http:\/\/198.46.88.49\/mens-style\/mens-grooming\/marc-jacobs-to-get-banged-via-facebook","title":{"rendered":"Marc Jacobs to Get “Banged” via Facebook"},"content":{"rendered":"

$\"\"$ Marc Jacobs fans will soon be able to play the American designer\u00e2\u20ac\u2122s own version of tag. On Wednesday, the Facebook page<\/a> for Marc Jacobs\u00e2\u20ac\u2122 latest men\u00e2\u20ac\u2122s fragrance, Bang, was launched. When the fragrance hits counters this Friday, the fan site will unleash a new game called \u00e2\u20ac\u0153Bang! You\u00e2\u20ac\u2122re It,\u00e2\u20ac\u009d in which users can virtually \u00e2\u20ac\u0153bang\u00e2\u20ac\u009d their friends to earn points. {Elle<\/a>} The \u00e2\u20ac\u0153bang\u00e2\u20ac\u009d is apparently similar to the Facebook \u00e2\u20ac\u0153poke.\u00e2\u20ac\u009d<\/p>\n

\u00e2\u20ac\u0153Bangs\u00e2\u20ac\u009d that are received after midnight or from foreign countries will rack up more points for the user, and each day selected users will win prizes like Marc Jacobs clothing and bottles of the new fragrance. Just a few fortunate ones will eventually win the grand prize \u00e2\u20ac\u201c an invite to one of Marc Jacob\u00e2\u20ac\u2122s upcoming fashion shows. {Hint<\/a>}<\/p>\n

The name of the game is quite suggestive, though not nearly as racy as the Bang ads that cropped up on the Internet this May. Jacobs, who recently split from Brazilian PR Guru Lorenzo Martone<\/a>,\u00c2\u00a0said the name of the new product has many meanings.<\/p>\n

\u00e2\u20ac\u0153When the word \u00e2\u20ac\u02dcbang\u00e2\u20ac\u2122 came to me, I liked that it was a sound and also that it felt like something was finished, done, end of story and, you know, kind of complete,\u00e2\u20ac\u009d he told Elle<\/a>.<\/p>\n

The \u00e2\u20ac\u0153bang\u00e2\u20ac\u009d Facebook game is quite the clever marketing idea. With the success of social game makers like Playdom<\/a> and the premium audience spending time on Facebook<\/a>, the incorporation of social media, game mechanics and incentives sounds like a winning combination, and one that we hope to see extended beyond fragrance and beauty for more brands. Go Marc!<\/p>\n","protected":false},"excerpt":{"rendered":"