{"id":14527,"date":"2010-07-22T11:57:28","date_gmt":"2010-07-22T19:57:28","guid":{"rendered":"http:\/\/198.46.88.49\/?p=14527"},"modified":"2010-07-22T12:14:59","modified_gmt":"2010-07-22T20:14:59","slug":"natalie-massenet-has-a-simple-fix-to-correct-the-fashion-cycle","status":"publish","type":"post","link":"http:\/\/198.46.88.49\/style\/fashion\/natalie-massenet-has-a-simple-fix-to-correct-the-fashion-cycle","title":{"rendered":"Natalie Massenet Has a Simple Fix to Correct the Fashion Cycle"},"content":{"rendered":"
Have you ever wondered why designers are showing spring and summer clothes in September or October, and winter clothes in February or March? During a livestream interview with Imran Amed<\/a> of the Business of Fashion<\/a>, the question was posed to Natalie Massenet of Net-a-Porter who suggested that everyone just skip a season, bring the shows directly to consumers who would be able to purchase the clothes weeks, instead of months, later and get rid of the front row in exchange for trade shows.<\/p>\n While it makes perfect sense, it will probably take a few more years before this would be seriously considered. Despite the rise of digital, magazine editors still hold so much sway that it’s difficult to imagine them giving up their 3-month lead time, or moment of importance being photographed front row.<\/p>\n