Celebrities often venture into the fragrance and beauty industry in the hopes of creating a product their image can sell. It has proven to be a lucrative move for stars looking to take full advantage of their selling power.<\/p>\n

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Shakira at the launch of her S fragrance in Madrid<\/p><\/div>\n

Celebrity scents have skyrocketed in popularity over the past few years and we’ve covered some of those<\/a> from Jennifer Aniston, Sarah Jessica Parker, Beyonc\u00c3\u00a9 and more recently (as in yesterday) Shakira.<\/p>\n

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If a fragrance could give you a cavity, it would probably have a name like Lollipop Bling<\/p><\/div>\n

Madrid held the celebration for Shakira’s new S<\/strong> perfume boasting notes of benzoin, amber, vanilla, fresh woods and Indian jasmine Sambac. This is the Colombian singer’s second fragrance. The first, Amuleto, was launched in France in 2008.<\/p>\n

Mariah Carey, in all her sweet, pink and sugary, 12-years-old forever glory has also indulged fans with the latest addition to her fragrance repertoire with Lollipop Bling<\/strong>. Yes, it does seem appropriately named for \u00c2\u00a0smelling like a more “sophisticated interpretation of bubble gum.”<\/p>\n

Now, we know what you’re thinking, candy-scented perfume? Well, looking a little deeper at the brand’s strategy it becomes more sensible. The product is not in a fancy glass bottle- but a gumball machine! Capitalizing on her younger audience, Mariah has teamed with Elizabeth Arden who’s no stranger to the fragrance industry (they also produce Britney Spears’ scents).<\/p>\n

Elizabeth Arden is planning on marketing the scents\u00e2\u20ac\u201cHoney, Mine Again and Ribbon\u00e2\u20ac\u201cusing gumball machine gift sets and a lollipop rollerball fragrance set starting this Fall. (The scents sans gimmicky packaging are $35 a pop (pun intended), and will be available at department stores nationwide in July 2010.)<\/p>\n","protected":false},"excerpt":{"rendered":"

If you’ve ever wondered why it seems that every singer or actress seems to be pushing a perfume lately, it’s because of the high margins. Celebrities can get paid an upfront of anywhere from $2 million to $5 million. If the fragrance does well? Annual revenue can be as high as $100 million a year, with very little effort in terms of promotions or marketing. Where do we sign up?<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[1521,1293,2616,2614,3668,3670,3663,3669,2009,3665,2852,3671,3666,3667,3664],"_links":{"self":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/13405"}],"collection":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/comments?post=13405"}],"version-history":[{"count":24,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/13405\/revisions"}],"predecessor-version":[{"id":13517,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/13405\/revisions\/13517"}],"wp:attachment":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/media?parent=13405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/categories?post=13405"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/tags?post=13405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}