{"id":12980,"date":"2010-06-10T05:30:34","date_gmt":"2010-06-10T13:30:34","guid":{"rendered":"http:\/\/198.46.88.49\/?p=12980"},"modified":"2010-06-10T05:42:01","modified_gmt":"2010-06-10T13:42:01","slug":"net-a-porter-goes-for-the-guys-in-2011","status":"publish","type":"post","link":"http:\/\/198.46.88.49\/mens-style\/net-a-porter-goes-for-the-guys-in-2011","title":{"rendered":"Net-a-Porter Goes for the Guys in 2011"},"content":{"rendered":"
We just talked about Net-a-Porter as an example of\u00c2\u00a0 a wildly successful online only retailer who should serve as a heavy hint to retailers who are slow to embrace e-commerce<\/a> years after it’s proven successful. Now, on the day of their 10th anniversary comes word that style savvy men will be able to enjoy the same combination of editorial and online shopping that has distracted millions of women around the world for a decade.<\/p>\n “We have always said that Net-a-Porter will remain a woman\u00e2\u20ac\u2122s brand and now we are ready to create a dedicated men\u00e2\u20ac\u2122s shopping destination entirely conceived with the stylish man in mind.<\/p>\n We have a ready-made customer base for our men\u00e2\u20ac\u2122s business. 100% of our customers have a man in their lives in some capacity and 59% of them are married or living with their partners… Additionally we look forward to welcoming a new group of super stylish men who join us to shop for themselves.”<\/p>\n – Natalie Massenet<\/strong>, executive chairman of Net-a-Porter<\/p><\/blockquote>\n