Will today's Little Marc Jacobs girl be tomorrow's Louis Vuitton loyalist?<\/p><\/div>\n
Tavi advised the luxury fashion insiders to whom she spoke that generation Y is \u00e2\u20ac\u0153over trends in two seconds\u00e2\u20ac\u009d and that teens \u00e2\u20ac\u0153want to be cultured\u00e2\u20ac\u009d and \u00e2\u20ac\u0153know the story behind a brand\u00e2\u20ac\u009d in addition to feeling part of a group, while the L2 Generation Y Prestige Brand Rankings found Chanel, Cartier and Ralph Lauren dominated as the most popular high end fashion brands for generation Y.<\/p>\n
Absorbing all things generation Y is a smart move for luxury marketers and retailers, but we wonder whether it will pay dividends all that quickly. By 2017, when much of generation Y is well established enough to afford high end brands, the best way to market to this group may have changed.<\/p>\n","protected":false},"excerpt":{"rendered":"
Chain stores like Saks and even Abercrombie and Fitch have reported growing sales, so perhaps demand for luxury fashion items will follow. High end fashion marketers and retailers in the U.S. have attempted to remain relevant by focusing their attention on understanding generation Y and what the tendencies of those born roughly between 1977 and 1994 mean for the future of luxury.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[918,2547,669,394,6846,58,1505,331,426,3008],"_links":{"self":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/11889"}],"collection":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/comments?post=11889"}],"version-history":[{"count":14,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/11889\/revisions"}],"predecessor-version":[{"id":11994,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/posts\/11889\/revisions\/11994"}],"wp:attachment":[{"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/media?parent=11889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/categories?post=11889"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/198.46.88.49\/wp-json\/wp\/v2\/tags?post=11889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}