Lacoste Announces New Line of Fashion Jewelry

Lacoste, the company famous for its crocodile emblazoned tennis shirts, announced the upcoming release of a new jewelry collection. Since its start in France in 1933, the company has expanded on their sporty beginnings to offer a wider range of high-end sportswear for men, women and children – and now, jewelry.

“The Lacoste fashion jewelry is part of the strategy developed with our partners to propose a more complete feminine offer to our clients,” CEO Christophe Chenut says in a recent press release. “This new license confirms our willingness to increase our share among women to accompany the apparel and leather goods development.” {Stylelist}

Smart move. Scheduled to launch at the brand’s Spring fashion show, the lineup is said to include bracelets, necklaces, bags and cell phone cases. All things to make any existing fan happy, and the makings of a more complete shopping experience for the customer already dedicated to the brand. If the bright color combinations from the Fall collection are anything to go by, there might be some pretty unique tennis bracelets on the horizon.