Sephora By OPI Nails the Virtual Try Before You Buy

Many women are aware of the online tools that allow you to “try on” a haircut before going for the big chop, Topshop went virtual for the launch of their beauty products. So it was only a matter of time before someone extended the concept of the virtual makeover from the top of your head to your tips.

Sephora by OPI is giving us just that with the “Virtual Polish Change,” a tool that offers the wonderful ability to test different nail polish colors without purchasing and wasting money on a color you won’t wear. And for online purchases, it’s surely more of a deal closer than the paint drops that shoppers have to rely on (unless they’re already familiar with the color). Users have the ability to change the skin tone of the hand, as well as the length and shape of the nails in an attempt come as close their own hand. By clicking on a color below, the user can “paint” their virtual fingernails.

One of our favorite features is the ability to efficiently sort through colors with the tabs in the upper left corner. Tabs like “Pink” and “Blue/Green” sort polishes into color categories, while tabs like “Trend” and “Havana Nights” will turn up colors that are currently on trend or reflect colors in a certain collection.

The tool also lets you try the more unique colors that Sephora by OPI produces, like Leaf Him at the Altar, a leafy, sparkly green color that is quite uncommon. {Sephora}






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