Are You Drawn to Ashholes? There’s A Watch For You

No, that’s not a misspelling. We’re referring to Eyjafjallajökull, the erupting Icelandic volcano that’s been spewing ash clouds and inconveniencing travelers in Western Europe.

Airlines are lobbying governments to pick up the tab for some of the lost revenue from days of grounded flights, passengers are lobbying airlines to cover expenses from days of unplanned hotel stays, and most people are generally trying to put it all behind them.

Except for watchmaker Romain Jerome. The Swiss watchmaker, whose previous special edition watches have included timepieces made from parts of the Titanic wreckage and moon dust from the Apollo 11 mission, is betting there’s at least one person who will want a memento of the difficult to pronounce molten event. Literally one person, because only one watch is being produced.

Considering the many collective hours spent watching the clock and waiting for travel conditions to improve, a watch actually seems like an appropriate commemoration. The watch is made of rock and ash from the volcano, and comes with a certificate stating the authenticity. Though it has to be said, volcanic ash and rock – especially right now – probably aren’t exactly rare. {DVICE}

There are two tiny planes at the tip of the hour and minute hands, and the left side of the face is illustrated with red hot flames, which are pretty striking against the rock face. While there’s been no announcement of the price, don’t expect it to be inexpensive; Romain Jerome’s watches can retail for as much as $500,000.