Get In Line and OBEY

This year  seems to be the year of great collaborations, with the newest announcement being from urban clothing company OBEY, denim king Levi’s, and street artist Shepard Fairey — the man behind the iconic Kilroy-esque OBEY logo.

(As an aside, did you know the OBEY logo was originally based on an image of André the Giant?)

The updated Seattle-grunge feel is casual and cool, and all the pieces within the capsule collection look suitably laid-back and broken-in. (We could, however, do without the check button-down, which looks literally grimy with motor oil.)

It’s always interesting when unconventional artists “make it” in the real world, and the Obey x Levi’s collaboration manages to keep the street cred while delivering the goods.

Read the full story {Hypebeast}