Comments on: Gawker Network’s Redesign Is Killing Traffic to All But Two Sites http://198.46.88.49/electrotech/gawker-networks-redesign-is-killing-traffic-to-all-but-two-sites Lifestyle Intelligence Wed, 20 Jul 2011 22:04:00 +0000 hourly 1 https://wordpress.org/?v=6.3.4 By: Amol Kolhe http://198.46.88.49/electrotech/gawker-networks-redesign-is-killing-traffic-to-all-but-two-sites#comment-5333 Wed, 20 Jul 2011 22:04:00 +0000 http://198.46.88.49/?p=18529#comment-5333 I used to be a regular on lifehacker. I used to scroll thro the front page and opened posts in new tabs which I found intersting. Untill I reach the end of the page or I see posts which I’ve already read.

The initial skimming took only 5 minutes or so. But with the new design, I can’t do it. The gawker site tries to tell me what to read, rather than me making the decision.

The commenting system which used to be the best part is also almost useless. 

The search filed, which used to work quite well, hardly works anymore, so I have to go to google and search, because lifehacker is incapable of searching its own site, or shows me too many results (even when I’m searching an already read post and know the title of the post and searching based on keywords from title, and yet the search fails to give me good results)

Fast forward to now, I can’t remember the last time I visited them. So much for a redesign.

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By: Sandy Campbell http://198.46.88.49/electrotech/gawker-networks-redesign-is-killing-traffic-to-all-but-two-sites#comment-5182 Mon, 07 Mar 2011 04:53:00 +0000 http://198.46.88.49/?p=18529#comment-5182 Hurray for Canada! I had completely stopped visiting my favorite Gawker sites since the failed redesign, but the tip that the Canadian versions of the sites still use the old designs made my day. (http://ca.io9.com, http://ca.gizmodo.com, http://ca.jalopnik.com)

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By: ex-gawkerian http://198.46.88.49/electrotech/gawker-networks-redesign-is-killing-traffic-to-all-but-two-sites#comment-5162 Thu, 24 Feb 2011 23:29:00 +0000 http://198.46.88.49/?p=18529#comment-5162 In reply to Patti Moss.

I was (am) a starred commenter on Gawker. I haven’t visited since the redesign and don’t plan to.

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By: Anonymous http://198.46.88.49/electrotech/gawker-networks-redesign-is-killing-traffic-to-all-but-two-sites#comment-5158 Sun, 20 Feb 2011 20:39:00 +0000 http://198.46.88.49/?p=18529#comment-5158 I’m not so sure that people “get used to” Facebook’s (more than) occasional redesigns so much as are resigned to them. After all, what’s the alternative to Facebook?

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By: Anonymous http://198.46.88.49/electrotech/gawker-networks-redesign-is-killing-traffic-to-all-but-two-sites#comment-5157 Sun, 20 Feb 2011 13:45:00 +0000 http://198.46.88.49/?p=18529#comment-5157 In reply to Patti Moss.

What is most interesting to me is that Denton squandered a key FREE asset.

Fool.

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By: Mander http://198.46.88.49/electrotech/gawker-networks-redesign-is-killing-traffic-to-all-but-two-sites#comment-5156 Sun, 20 Feb 2011 08:36:00 +0000 http://198.46.88.49/?p=18529#comment-5156 The way to get people to accept change is to make it precious, rare, and difficult to get. With more patience and finesse, maybe some Starbellied Commenter Sneetches could have been allowed into the back room to play. Others would have wanted to join, out of jealousy or curiosity, and then there could have been careful, incremental acceptance of the new design.

But no. Tell your Faithful Readers they *have to* and there’s no choice (okay, yes, there is a ‘classic view’, but how easy is that for most people to get to?)– mass defections all around.

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By: Achilleselbow http://198.46.88.49/electrotech/gawker-networks-redesign-is-killing-traffic-to-all-but-two-sites#comment-5154 Sat, 19 Feb 2011 19:02:00 +0000 http://198.46.88.49/?p=18529#comment-5154 In reply to Signature9.

You should also consider that a large amount of US users have been going to the Canadian site, and there’s even a Firefox plugin that keeps it from redirecting you to the US version. Not sure how that would affect these charts…

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By: Vivalanatalie http://198.46.88.49/electrotech/gawker-networks-redesign-is-killing-traffic-to-all-but-two-sites#comment-5152 Sat, 19 Feb 2011 03:50:00 +0000 http://198.46.88.49/?p=18529#comment-5152 I think a big reason for the drop off was the insulting way it was rolled out. There were so many bugs and flaws that the first few days the site was barely functional as a news source and as one of the most interesting and intelligent communities on the internet. Denton took a mostly functional set of sites (the many security issues aside), that was hugely enjoyed by a large core of loyal readers and returned a broken hodge podges and then the owner of the mess mocked his loyal readers for not gleefully accepting the nonsense he was waving in our faces. Ummm. No.
So the commentariat took their page clicks en masse to another blog (crasstalk.com) which the former has been filled with original content along and the wit, intelligence and pictures of mostly naked sexy people that helped build Gawker’s brand. The internet is not Denton’s company town. Make your customers unhappy and chances are they have the skills to make you irrelevant in their lives.

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By: Patti Moss http://198.46.88.49/electrotech/gawker-networks-redesign-is-killing-traffic-to-all-but-two-sites#comment-5151 Sat, 19 Feb 2011 03:23:00 +0000 http://198.46.88.49/?p=18529#comment-5151 It’s hard to say how much of the fall-off has to do with the (fixable but completely crippling for now) interface glitches — from which the Gawker Media sites can recover eventually, and how much has to do with a permanent sea-change caused in great part by Denton’s arrogance toward the commenters who played such an important yet undervalued (by ND anyhow) role in making Gawker a much more interesting place to visit than most of its competitors.

He had the hubris to dismiss them as “peasants” in a “ghetto” … an awesomely infelicitous choice of words even if it were true, and they reacted by decamping en masse to a variety of other places like http://www.crasstalk.com, where many of the long-time Gawker commentariat went; fugitives from Jezebel gather in a ghetto of their own, as do subgroups from various other Gawker sites. (Full disclosure: I was a frequent visitor to Gawker for a few months but by no means a member of the A-list group.)

Now it’s not nearly as much fun, and the moderation — previously largely a matter of self-policing — has become draconian and arbitrary, which seems more like a top-down hissyfit than anything else. At crasstalk and elsewhere, the commenters have created new, not-for-profit spaces which are created (and supported financially w/o advertising) by themselves. There seems to be a surprising degree of let’s-move-on sentiment instead of the over-the-top gloating one might expect — not that there’s absolutely no karmic satisfaction at Denton’s swift comeuppance, but not nearly as much as you’d think.

It will be interesting to see whether Gawker’s traffic really does recover to anything even close to its historic highs, as it will offer at least a tentative answer to the question of whether Denton is correct that commenters are essentially interchangeable, or whether the “deserters” are right when they contend that comment quality is a very important ingredient in Gawker’s success until the last few weeks. Superficially, thanks to wholesale distribution of the yellow stars (!!!) that signify Gawker’s most outstanding commenters, a casual visitor might see the redesign, with all its frustrating bugs, as the main problem, it will only be when the smoke clears that the commenters’ role will become clearer.

One thing DOES seem clear already, however: Denton has squandered a key asset, because unless I am much mistaken, very few of the defecting commenters will ever be lured back whatever incentives may be dangled before them.

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By: Anonymous http://198.46.88.49/electrotech/gawker-networks-redesign-is-killing-traffic-to-all-but-two-sites#comment-5150 Sat, 19 Feb 2011 02:36:00 +0000 http://198.46.88.49/?p=18529#comment-5150 Makes sense that Lifehacker would have an uptick, since it’s likely the majority of their audience was accessing the site via mobile devices.

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