Vera Wang and David Tutera seem to be obvious choices for expanded wedding lines and associated products, but now there’s word Anthropologie is also getting in on the more affordable wedding wardrobe trend with the unpronounceable BHLDN site (seriously, is that blah-den or bee-holden? Let’s go a little more web 1.0 on the name guys), scheduled for a February 14th launch. {Wedding Bells}

Wedding bells and cash register clinks have never sounded more similar apparently, because every time we turn around there’s a new retailer or designer expanding their footprint in the bridal market.

Cynicism aside, this seems like a good move for the Urban Outfitters owned retailer, who caters to a customer that enjoys a vintage looking, bohemian aesthetic. Most wedding dresses, including Vera Wang’s main line and soon-to-be launched line for David’s Bridal, are looks of layered tulle and tissue organza fit for a princess. Yet some brides don’t really want to look like a princess. For those who want a more casual, low key wedding, and a dress that matches that vibe but still looks beautiful, there does seem to be a void in the market.

Perhaps, not for much longer though.

Vera Wang is one of the few designers who isn’t afraid to venture into new markets, no matter how “out there” they may seem for the top wedding gown designer. For example, over the last few years Vera has expanded her empire to include the Simply Vera gown collection for Kohl’s,  a mattress collaboration with Serta as well as designing floral arrangements for FTD (an online floral design and shipping company), and who can forget her support of White Castle burger scented candles? Okay, we’ll be honest, we’re trying hard to forget the last one but everything else has been a solid step in pushing the Vera Wang brand beyond the wedding day.

We can’t forget that wedding days are what put Wang in that position though, and her latest collaborations come back to the basics.

If walking down the aisle is a mere dream due to the hefty price tag that usually accompany a Vera Wang wedding gown, you may have heard about her more affordable lineup of wedding dresses for David’s Bridal, slated for release sometime in February. Even the pickiest of brides will not be disappointed in the $600 to $1,400 range of gorgeous gowns that don’t fall short of the romantic styles of her full price collection, boasting all the same detailing with draped organza and flowing taffeta.{Fashionista} The exclusive line is not yet available for sale, but you can log on to David’s Bridal.com to get a preview of what is to come.

What could possibly be left for Wang? Well it turns out bling is in her near future. Working with Zales Corporation, the third largest jewelry manufacturer in the world, Vera Wang is “this close” to closing the deal on her new diamond ring collection. Perfect fit to compliment her signature flowing gowns. {Second City Style}

Looks like Vera’s wedding train is full speed ahead and we can’t wait to see what else she comes up with this year.