Teen Vogue – Signature9 http://198.46.88.49 Lifestyle Intelligence Sat, 16 Jul 2011 20:58:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.4 Fashion Magazines or Fashion Bloggers: Who’s More Influential Online? http://198.46.88.49/style/fashion/fashion-magazines-or-fashion-bloggers-whos-more-influential-online http://198.46.88.49/style/fashion/fashion-magazines-or-fashion-bloggers-whos-more-influential-online#comments Fri, 15 Jul 2011 13:59:47 +0000 http://198.46.88.49/?p=20370 Bloggers.

Granted it’s the power blogs that consistently take the top spots in our ranking of influential fashion blogs; but using the exact same ranking criteria, bloggers are edging out magazines who (often) have larger staffs and larger budgets when it comes to influencing readers online.

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That’s not to say magazines aren’t influencing people online: each of the magazine websites we used for comparison would rank in the top 99 if pitted against the fashion blogs in our list. Not to mention that although it took them a while, nearly all of the magazines on the list are actively investing in their websites, rather than using them as digital subscription forms. Glamour created their own blogger network; Elle hired the editor of an influential blog to breathe new life into theirs (a move that’s paid off); and though Style.com is now a property of its own, the former online home to Vogue and W was a big part of propelling the reigning influential fashion blog (the Sartorialist) to where it is now. While magazines aren’t exactly the ostriches they once were when it comes to building an online presence, the fact that a single teenager from the Chicago suburbs is influencing nearly as many people as the entire online staff of Teen Vogue can’t be ignored though.

The reason why we spend so much time on an objective ranking of fashion blogs, however, is precisely because there are people who still do ignore bloggers and independent publishers and try to write off the significant audience shift in fashion media as a passing fad. Print isn’t dead – advertisers will keep it alive; but digital is the future, and it’s a future where a multitude of strong individual voices can rival the influence of a more prominent, institutional few. That said, the structure of influential blogs is increasingly similar to that of print publications, and probably not so different from their online departments. While there are more than a few solo acts topping the rankings, increasingly it’s blogs with multiple editors, writers and support staff competing with and pushing the magazines out of the top spots.

This list of magazine sites isn’t as exhaustive as the index of fashion blogs that we rank. You’ll notice that most are for the US editions of international magazines, but in nearly every case the US editions receive more traffic, link and social activity than their international counterparts so we thought they were a good place to start. In our September update, we’ll examine the influence of international magazine websites compared to bloggers in more depth.

Style.com

Score: 84     Rank if included in the top 99: 2

The former home of Vogue and W helped establish the Sartorialist, so perhaps it’s fitting that if included, the Sartorialist is the only blog that would rival (and top) their influence.

GQ.com

Score: 79     Rank if included in the top 99: 3

The men’s print style bible would just barely push men’s online style bible Hypebeast into 4th place.

Glamour.com

Score: 77     Rank if included in the top 99: 5

Style.com certainly has the strongest lead, but Glamour‘s put a respectable effort into building their online presence with a blogger network and dedicated online content. Looking strictly at current magazine websites, Glamour‘s is the most influential women’s style site in the US.

Elle.com

Score: 74      Rank if included in the top 99: 6

Elle is a few points away from Glamour, but the popular magazine has worked with bloggers through the Style Coalition for some time now, and brought in former Fashionista editor Brit Aboutaleb to lead editorial for their online efforts. The Elle blog is one of the few magazine blogs with enough influence to rank in the top 99 independent of the parent website.

Vogue.com

Score: 73     Rank if included in the top 99: 9

Vogue got off to a late start with their website, and there have been a few notable bumps along the way, but they recently received a Webby and Anna Wintour has been vocal about making the website a priority. For the moment though they still can’t beat Stylelist, the super blog formerly led by AOL, now revamped and revitalized by chief executive blog builder Arianna Huffington.

And men’s style blog High Snobiety leads them both.

MarieClaire.com

Score: 71     Rank if included in the top 99: 10

InStyle.com

Score: 70     Rank if included in the top 99: 11

Allure.com

Score: 70     Rank if included in the top 99: 12

Marie Claire is the closest to catching up with Vogue online, but both InStyle and Allure are only marginally ahead of Refinery29, who are blogging their way towards a $20 million valuation.

Seventeen.com

Score: 70     Rank if included in the top 99: 14

TeenVogue.com

Score: 69     Rank if included in the top 99: 15

Readership for teen print publications has been dropping off for a while, and many people blamed the web. While Seventeen and Teen Vogue are doing well online, they’re only slightly ahead of  the Fug Girls, Garance Dore and Tavi, indicating that teens probably weren’t exactly sitting on their hands while waiting for the print publications to get themselves together online.

HarpersBazaar.com

Score: 66     Rank if included in the top 99: 22

Harper’s Bazaar has never had the circulation of Elle or Vogue, but the pronounced focus on building their online audience hasn’t been there in the same way either. Again, we wouldn’t say they’re exactly suffering on the web, but the entire online Harper’s Bazaar team would still be behind the singular efforts of Yvan Rodic’s FaceHunter, Rumi Neely’s Fashion Toast and Alix of the Cherry Blossom Girl.

LuckyMag.com

Score: 65     Rank if included in the top 99: 23

Of all the major fashion magazines, Lucky’s online site is lowest on the list. Sure, readers are visiting for the Lucky deals and different online shopping collaborations, but the site still has a long way to go. Newly installed editor-in-chief Brandon Holley has print experience and led editorial at Shine, Yahoo’s US-targeted women’s site, so hopefully come September a bit more attention to online partnerships and audience building will lend the beleaguered publisher a little more luck.

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Fashion’s Night Out: The Top 10 Events for Celeb Seekers http://198.46.88.49/style/fashion/fashions-night-out-the-top-10-events-for-celeb-seekers http://198.46.88.49/style/fashion/fashions-night-out-the-top-10-events-for-celeb-seekers#respond Thu, 19 Aug 2010 23:43:16 +0000 http://198.46.88.49/?p=15201 Last year we covered Fashion’s Night Out from Paris, where we caught up with Carine Roitfeld, to London and New York. Each city was an overall success in terms of bringing out the shoppers, but the feel of each event was distinctly different. The Paris Fashion Celebration Night focused exclusively on the high end merchants along the Triangle D’Or (Golden Triangle – the area along Avenue Montaigne, George V and Champs-Elysées). Roitfeld made it clear that small and luxe was more in keeping with Paris Vogue’s reader, and this year has the same list of merchants. Aside from Vogue editors, who are fashion stars in their own right, there weren’t many big names tied to the events.

Allowing the clothes to be the stars of the evening certainly has its merits, but we’d be lying if we didn’t admit that we’re pretty excited about the madness that will surely accompany the more inclusive New York event. In Paris, there was champagne, cotton candy and chocolate fondue depending on which store you stopped at, but New York promises to pull out all the stops: celebrities, designers and shopping specials to go along with your champagne.

Still, everyone has a different shopping personality. An Olsen twin and throngs of fans waiting for an opportunity to meet their favorite designer might be a dream shopping trip for some, and an absolute nightmare for others. With that in mind, we’ve gone through the hundreds of events on the Fashion’s Night Out website so far and narrowed them down to the top 10 events by shopping personality. Today, we take a look at the must-attend events for those who like a bit of celebrity with their shopping. In the coming days, we’ll cover events for those who prefer something more low key, downtown style, fashion, fashion and more fashion and the girl who just wants to have fun.

The Starlet

Big and flashy is how you roll. If anyone asks “who are you wearing?” you’ve got a list of famous names on the tip of your tongue. Celebrities, designers and hundreds of adoring fans? You couldn’t come up with a better shopping scenario.

ASOS.com

Who: Singer VV Brown and 90210 actress Shenae Grimes

What: A pop-up store and block party for Teen Vogue

Where: West Village, 10014 (right around the corner from Anna)

Barney’s

Who: Mary-Kate and Ashley Olsen, Daphne Guiness, Alexander Wang, the Mulleavy sisters (Rodarte), Lazaro Hernandez and Jack McCollough (Proenza Schouler), Island Records founder Chris Blackwell

What: More meet and greets than you can shake a stick at, ping-pong, musical chairs and karaoke among other activities.

Where: 660 Madison Ave

Bergdorf Goodman

Who: Mary J. Blige, Nicole Richie, designer turned Hollywood producer Tom Ford, Victoria Beckham, Tinsley Mortimer, Olympic fencer Tim Morehouse, Georgina Bloomberg, First Lady favorite Jason Wu, Bryan Boy, Hamish Bowles, Robert Verdi, Thom Browne, Mark Badgley and James Mischka (Badgley Mischka) and Trish Mc Evoy among others.

What: A makeup artist competition, catwalk show and karaoke. And Tom Ford. Honestly, we’d have this on our “must attend list” if it were watching Tom Ford fill out spreadsheets.

Where: 754 5th Ave. (at 58th Street)

Billionaire Boys Club / Ice Cream

Who: Reclusive producer/entertainer Pharell Williams, who isn’t one to make lots of public appearances.

What: A meet and greet, plus special items from the collection available only on September 10th.

Where: 456 West Broadway

Bloomingdale’s

Who: Michael Kors, Iron Chef Masaharu Morimoto, Lancome spokesmodels Elettra Wiedemann and Arlenis Sosa

What: Karaoke, tango lessons, cooking demos and a casino night

Where: 1000 3rd Ave.

Destination Maternity

Who: Model and Project Runway host Heidi Klum

What: A retrospective of maternity wear from the 1950s through today. If there’s anyone who knows about looking good when pregnant, it’s definitely the model mother of 4. Retro snacks and mocktails will also be available.

Where: 28 East 57th St.

Henri Bendel

Who: The City star Olivia Palermo, model Erin Wasson, the Fabulous Beekman Boys and possibly Kaiser Karl (though it’s not entirely clear from the description if Lagerfeld will be in attendance, or merely the designer behind a special collection for Swarovski)

What: Astrology readings (at a fee, which will go to charity), a demo of the Lustr iPhone shopping app and jewelry launches.

Where: 712 5th Ave.

Jeffrey New York

Who: Christina Ricci, L’Wren Scott (designer and girlfriend of Mick Jagger), Jason Wu, Nicholas Kirkwood

What: A denim event and menswear trunk show, limited edition Proenza Schouler messenger bags.

Where: 449 West 14th St.

Lord & Taylor

Who: Noted fashion photographer, and America’s Next Top Model judge Nigel Barker, New York Jets cheerleaders for the guys, Shoshanna Gruss, Lloyd Boston

What: A “Wheel of Fashion” and prize draws on each floor, meet and greets, salsa dancing and even dating advice if your retail therapy is inspired by romance.

Where: 424 5th Ave.

Macy’s Herald Square

Who: Joss Stone, Kimora Lee Simmons, TRAIN, Rachel Roy, Jessica Stam, celebrity chef Marcus Samuelsson

What: a Gucci fragrance launch, meet and greets, a lookbook shoot, Tommy Hilfiger tailgate party and live music performances

Where: 151 West 34th St.

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