Drake and Nicki Minaj Are Married, but Only on Twitter

YM Ousley — Sat, 28 Aug 2010 05:00:41 +0000

This is why you shouldn’t take any relationship rumors seriously until there’s a Facebook status update to confirm.

Earlier today rappers Drake and Nicki Minaj sent fans into a tizzy looking for more information about a tweeted matrimonial announcement.

Drake tweeted:

“Please refer to @nickiminaj as Mrs. Aubrey Drake Graham and dont stare at her too long. She’s finally mine. :)”

to which Minaj replied by asking if her label mate was scared to make the announcement.

She retweeted his response and threw in faux confirmation:

“Yes, its true. Drake and I tied the knot. > RT @drakkardnoir @nickiminaj Baby I am never scared. PROUD is more the word I would use.”

With this tweet, I thee wed...

E! spoke to reps for both though, and both reps denied that the musicians were married. {E! Online} It may not be as subtle as Dr. Lyle Evans, but Drake and Minaj’s combined 2.2 million followers managed to push searches for more information into Google’s list of top trending searches in multiple positions.

In his song Miss Me, Drake raps “I love Nicki Minaj, I told her, I’d admit it; I hope one day we get married, just to say we f–king did it; And girl I’m f–king serious.”

Minaj has an album coming out in November, so while the buzz isn’t likely to last long enough to compel fans to purchase her album to find out if there’s any more truth to the romance rumors, there’s plenty of time for Twitter separations, reconciliations and even a divorce between now and then to keep the marketing magic alive.

Dr. Lyle Evans Brings Mad Men Into the Modern Age

YM Ousley — Mon, 23 Aug 2010 09:07:27 +0000

The clothing, sets and references of Mad Men have been noted many times for their strict adherence to historical accuracy, but the most recent episode had something of a red herring that shows how much of an impact the show has with modern audiences.

Roger Sterling, a partner in the fictional agency Sterling Cooper Draper Pryce makes reference to a “Dr. Lyle Evans” when launching into a tirade against the Japanese executives of Honda, who his partners are trying to win as a client.

“Who the hell is Dr. Lyle Evans?” quips Pete Campbell.

Really Roger, who the hell is Dr. Lyle Evans?!

In this context, Dr. Lyle Evans is simply a subtle advertising play designed to get people talking about the episode, and one that’s worked out well.

Shortly after the episode, Dr. Lyle Evans became one of the fastest rising searches on Google as viewers tried to do a bit of digging to answer the question.

We’ll give credit to whoever is handling marketing over at AMC: the avatars for season 2 got plenty of people talking about the show online as they spread through various social media sites, and the faux historical references designed to get people searching and talking about the episode is a stealth, but very effective way to advertise the show without advertising.

stealth advertising – Signature9

Drake and Nicki Minaj Are Married, but Only on Twitter

Dr. Lyle Evans Brings Mad Men Into the Modern Age