Trend reports are normally based on what’s been shown on the runway. But the prevalence of a certain color or pattern doesn’t necessarily mean people are interested in it. Fashion will always be an industry for visionaries – creative people who push design ideas the mass market didn’t know they wanted until seeing them. That said, fashion shows and presentations are no longer industry only events. They’re part of the marketing mix to reach customers, and through social media the fan, editor, buyer and shopper can all contribute to the data that exposes where interest is highest.

That’s the idea behind our latest special feature on Fashion Week Trends. We crawled photos associated with nearly 200 shows, more than 5400 individual looks, and let the social media data tell the story. View the Top 25 shows from New York Fashion Week, as well as the Top 50 looks. Individual show rankings are available, with look metrics. The NYFW Runway Intel report combines all of the activity for a complete look at the colors, shapes and designers with the most interest.

Besides being of questionable legality, there are a number of common sense problems here.

For one, while BlackBerry may have been the preferred communication device among protesters, news of and plans for riots largely spread to Twitter and more public channels. Public channels that police could easily monitor to determine where outbreaks of violence might occur next, to better coordinate their efforts. Even on BlackBerry’s network, there’s nothing to suggest that police who may have had BlackBery devices themselves were banned or restricted from accessing more open forum posts, or submitting their own numbers to organizers looking to rally as many people as they could.

The most secure BlackBerry messages – ones with end-to-end encryption are typically not even available to users not on the type of enterprise plan normally used by large companies and government. {Deutsch Welle} So if everyone else is sending messages that can be unencrypted by any other BlackBerry device, would it not make more sense to simply buy the police department a few BlackBerry handsets so that they could monitor chatter on the network?

That’s to say nothing of more open networks like Twitter or Facebook, who are also coming under fire.

So instead of oh, say, putting a few tech savvy officers on the networks to create profiles, and monitor and potentially engage people suspected of plotting criminal activity, you instead shut down their profiles, forcing them to move to secondary accounts which are further under the radar, or onto methods that are more difficult to monitor, like in person conversations.

Then you not only have plots that are more difficult to trace, but less evidence to actually prosecute people with as well.

Brilliant.

Say what you will about their ethics, but maybe we should get News Corp. on this – they seem to be the one London organization who can figure out how to monitor a person and gather information. A group of anonymous UK residents (ex-News of the World?) created Zavilia.com, a site that uses Facebook to get photos of rioters, and has crowd sourced identification of people in the pictures. Once multiple IDs come in on the same person, the name is forwarded to police. Some particularly bold rioters are posting photos of themselves with their loot on social networks, sites where they can sell the merchandise and doing other things online that are easily traceable and identifiable. All this to say that if a random developer with a few spare hours can figure out how to use social media to identify and potentially stop looters, fame seeking criminals with more braggadocio than criminal genius are openly posting photos, surely the entire UK government can figure out how to prevent and prosecute crimes with the help of social media, not in spite of it.

While there is a real need to review the plans for dealing with sudden and unexpected outbursts of criminal activity, Mr. Cameron’s anti-social media strategy is unlikely to have any real effectiveness within it. BBMs don’t cause criminal activity, for all the credit they’ve received, neither Twitter or Facebook caused revolutions. They may facilitate the planning, but for both good and bad, killing a communication method doesn’t kill the spirit behind the messages.

An IT consultant in Pakistan (inadvertently) shared the first piece of information about the raid that led to Osama bin Laden’s death on Twitter, and the first person to announce the event did it through a tweet as well. According to the Project for Excellence in Journalism though, Twitter “barely registers” as a referral source to top news sites, while Facebook can often be “the second or third most important driver of traffic.”

This is completely anecdotal, but it seems that Twitter gets a lot more mentions in broadcast journalism, so we have to wonder if some part of this is just down to how news organizations use each site. Keith Urbahn, who tweeted “So I’m told by a reputable person they have killed Osama bin Laden. Hot damn.” an hour before President Obama made the announcement, says he got the tip from a news producer. Most mainstream media outlets didn’t announce their speculations on the content of the President’s announcements for a while longer, but at the time Urbahn tweeted, there was nothing to link to.

In fact, a cursory glance at the Twitter accounts for quite a few journalists show brief updates and replies to followers without links to previous coverage.

Given the size of Facebook, it’s not difficult to believe that they’d be able to send a site more traffic than Twitter (all things being equal), but is Twitter really that much of a non-entity? We’d imagine that some portion of people who see headline grabbing tweets head to news websites or a search engine to confirm the information. It might not show up as a direct referral, but there is some impact. If you’ve ever wondered why “(insert living celebrity name here)  is dead” trends on Twitter first, then on Google’s Hot Searches list, there’s your explanation. When it comes to someone dying for real – bin Laden, for example, it’s difficult to believe there isn’t a similar effect that ultimately leads to more traffic for news sites, even though it’s traffic that’s not directly attributable.

Twitter, Facebook, Tumblr, Foursquare Oh My!

Our technology-infused culture has become over-saturated and overwhelming, don’t you think? It’s not easy sifting through the messages, texts, check ins, emails and tweets that bombard us every minute of every day.

A panel of in-the-know celebrities and industry insiders gathered at the Hearst Art & Culture Hub for Social Media Week in New York City yesterday to discuss the techniques to utilizing today’s social technology in the most productive and beneficial ways possible.

The panel was moderated by Laura Brown, Hearst’s Features/Special Projects Director, who explores the role and growing popularity of social styling and social media in today’s digital world. The panel consisted of celebrity Denise Richards, Popeater.com Entertainment Columnist and Blogger Rob Shuter, indie fashion blogger BryanBoy, Lancome CEO Kerry Diamond and Leandra Medine of Man Repeller.

Almost as soon as it began, the discussion turned to the social media queen herself, Kim Kardashian. Celebrities like Kardashian use social media tools to connect with the public, gain exposure and drive their personal business initiatives. When launching her new fragrance Kardashian used her twitter followers as a focus group when she posted the pictures of two possible bottle choices, asking her thousands of followers, “What do you think?”  Whether or not the one voted best is the one chosen, twitter was a crucial tool for Kardashian in maximizing her influence and allowing her to hear what her fans want first-hand.

Denise Richards noted that it’s important to “have a goal and stay true to yourself” when connecting. Although she maintains everything she types is legitimate and sincere, misleading tweets seeming more contrived than genuine are streaming from the twitter feeds of many celebrities. We recently covered the topic of endorsement deals and contracts regularly stipulating stars to use social networking sites for brand and product-related advertisement. Kim Kardashian denies ever being compensated, but how likely is it that her deal for Reebok Easy Tone sneakers had nothing to do with her tweeting pics of her wearing the shoes at the gym saying “I love my Reebok Easy Tones” and including a link to buy them?

You may not know this, but the FCC does require tweets that are being monetarily compensated to include “AD” at the end of the message to clarify intent, as to not mislead the public. We rarely see this appearing on celeb messages even though law requires it.

Independent fashion blogger BryanBoy had a more grassroots approach to broaden exposure and engage an audience. He says that being himself, documenting his day-to-day life and sharing his love for fashion and style is what first made him famous. However sharing his personal dreams and encouraging others to do the same is what has skyrocketed him into the limelight. So much so that Marc Jacobs designed a handbag after him in his 2008/2009 Fall Collection. His success-achieving advice is to put  forth your true self and it will attract desired results. A big topic of the day was the emergence and acceptance of original bloggers like BryanBoy and Tavi, who are essentially “playing fashion editor” through social sites, offering styling tips, fashion advice and even trend forecasting. Social media sites have served as an unmatched platform for amateurs to build a trusted brand for themselves in the industry.

In essence many of the panel members shared personal experiences that hit on many of the same points. Lancome CEO Kerry Diamond shared her work with Pee-Wee Herman and his new “comeback.” What we already know and love about Pee-Wee is his unpredictability and crazy energy right? They launched a Twitter campaign in New York where the 80’s star would hop around popular locales in Manhattan and tweet his whereabouts to fans on twitter, encouraging all to come see him. It was a hit. People showed up all over the city to see Pee-Wee, even the New York Times stopped by to see what it was all about. Introducing Pee-Wee to Twitter was a cautious, well-orchestrated event that engaged his fans and made his return fun and spontaneous. Knowing Pee-Wee Herman as a brand and using the internet to broadcast is what made the launch so successful.

Whether it be from a business or personal perspective, a strong content strategy or product development strategy are key building a real-time measurement of branding success through social media. Joining such networks requires transparency, accessibility, and a strong self-identity.

We have a few thoughts on this situation. First, the Vogue reps looking to get the pictures taken off the Internet are wasting their time. Gaga has 8 million followers on Twitter who have already seen the cover by now, and no doubt millions of other people around the world got wind of the leak and have searched and found the photos as well. As a reference, in 2010 Lady Gaga made Googleâ€s list of top 10 most searched people in entertainment. {Google Zeitgeist} Thereâ€s just no fighting the power of the Internet to spread news like wild fire – particularly news that involves as huge a pop star as Lady Gaga.

Our second observation is that it was quite unethical for Lady Gaga to leak a cover of such a prestigious magazine, but more importantly, it was genius. Leaks are a fantastic way for celebrities to use social media to their advantage, and what is Vogue honestly going to do about it? Shun Lady Gaga forever? That wonâ€t be much help in keeping Vogue relevant into the future, since a significant challenge for the magazine has been being relatable to the average consumer which is something Gaga, even in all her fashion extravagance and craziness, does very well.

Not to mention that Lady Gaga probably did Vogue a favor. She also leaked via Twitter this week that her new single will be out Friday, February 11^th, a few days earlier than originally planned. Now that fans anxiously waiting the release of Born This Way are aware of Gagaâ€s Vogue cover appearance, many of them may go purchase the magazine as well as the song.

As for the cover itself, Lady Gaga’s bleached out eyebrows, Louise Brooks bob in Gwyneth Paltrow pink and berry-colored lipstick actually remind us (in a good way) of something you might find in a 1910-era magazine, when covers were expressions of illustrators’ creativity. It’s nostalgic, but modern at the same time. We do, however, find it a close second to her 2010 grayed-out Vanity Fair cover in terms of mystique. Which do you prefer?

Barneyâ€s has not, however, ousted Doonan. According to a press release, Doonan will remain with the company in a new role, as Creative Ambassador at Large.

“Mr. Doonan will continue to be a key media spokesperson for the company, will continue to contribute to special window projects, will host special events with customers and media, and will serve as roving ambassador with links to all creative and communication areas including social media,” the release said.

Initially, we thought this was a carefully masked demotion of Doonan, but it really might be a brilliant move. Creative Ambassador at Large sounds like a lesser position than creative director, much like the editor at large position at a magazine is not as prestigious as being the editor in chief. Doonan, however, is the most public figure Barneyâ€s has, and the luxury fashion retailer may simply be trying to create closer ties with the public by expanding Doonanâ€s role as its most visible employee. When fashion retailers attempt to become more relatable to consumers, it is always commendable. Weâ€re also very impressed that Barneyâ€s appears to be taking social media into consideration.

“This exciting evolution of my role at Barneys is brilliant,” Doonan was quoted as saying in the press release. “Change has always been integral to the strength and vibrancy of the Barneys brand. I am delighted to be part of this new chapter.”

Brilliant, indeed, but Doonan may still be taking one for the team.

Good news! You could win one of 10,000 pairs of jeans from the Gap by going on Facebook. The social network announced Wednesday that, with the help of a forthcoming Facebook app that will be similar to Foursquare, thousands of shoppers will receive free jeans for visiting Gap stores. The first 10,000 people to “check in” on a designated day will be the winners. {Fashionista}

Privacy - increasingly difficult to find on Facebook, but look at the positive side: you'll get free jeans or 40% off in exchange!

Shoppers will have to physically be inside a Gap store to “check in,” and those who are not one of the first 10,000 but “check in” anyway will receive a 40 percent discount on a pair of Gap jeans. To put this in perspective, the Gap has just over 3,000 retail locations worldwide, so about three pairs of jeans will be given away at each store. {The Cut}

It looks like the folks at the Gap are trying to wash the logo change fiasco taste out of the publicâ€s mouth, but apparently this is just one of many forthcoming giveaways and promotions Facebook will participate in. The Web site is gearing up to launch a “deals” program, which will be very similar to Foursquareâ€s “deals” program, whereby checking in at certain businesses earns you discounts for that business.

We absolutely love hearing about all the creative ways social media is being used for business purposes, and who doesnâ€t enjoy free stuff? It is a little creepy, though, to think about people “checking in” with Facebook – much like someone would check in with their spouse or boss at various points throughout the day. Then again, it does seem as if creepy has become Facebookâ€s middle name (anyone want to create a petition to change the name to Stalkbook?).

Location based social media has also already shown security risks, with one man reporting last May that his home was burglarized when he updated Twitter while on vacation, thus announcing the vacancy of his house. {azcentral} Facebook has an insecure login process that is not helping security matters, and a new Firefox plugin has made it easy to grab user logins over insecure wi-fi connections. {Valleywag}

In short, if you’re checking into your local Gap (or anywhere else) over a free wi-fi connection, there is a good chance that the busy-looking guy sitting on the nearby bench can see your password. While it might not seem like a big deal that a stranger can access your friends list, or that you’re a fan of cheese, if you use the same password for other accounts – like your email address or online banking - it can easily become a goldmine of information for stores in addition to online criminals and pranksters.

In case you’re still too enticed by the free stuff, weâ€ll be sure to keep you updated when a date is set for the Gap giveaway.

We were set to pop open the champagne along with the folks at Elle, but, upon further inspection of the evidence presented, weâ€d like to declare only a partial victory – the halfway lap, if you will.

Marc Jacobs made a bang, but fashion still has a way to go before declaring social media victory.

Elle is correct to say that a decent number of designers and brands have made a push into the Facebook market. Marc Jacobs, in fact, recently ran a contest centered around Facebook to promote his new fragrance, Bang. However, if you really think about it, shouldnâ€t every designer, fashion label and retailer have some sort of Facebook presence by now? Businesses in other industries have long since figured out that a Facebook presence is necessary for success into the future.

The magazine also points to the pending launch of PassportStyle, a fashion social network through which designers can interact with their customers, which is set to go live later this week as evidence that fashion has finally risen in technology. The Web site has a great concept, but Elle is right to also point out that it may not necessarily be successful, since it seems no one has bothered to investigate whether shoppers really want to use this kind of site.

Finally, Elle says that the re-launch of Bizzy this Tuesday is an important advance because the site recommends boutiques based on ratings from users. They leave out one important factor: Bizzy recommends all sorts of local businesses from restaurants to parks and a wide variety of stores, not just clothing boutiques, so it doesnâ€t really count as a fashion-specific advance.

Overall, fashion brands and fashion startups have been making some smart social moves lately. We just wish theyâ€d hold the high praise, since most of these “innovations” should have been pushed for long ago – ya know, around the time the rest of the world started using technology for business purposes. Itâ€s certainly not too late for someone to take the lead in bringing fashion into the digital age, but many brands are still struggling with the basics. Letâ€s just get someone on it already.

Dirty makeup is fine on a video, but we'll pass for everyday use

This week, we were grossed out by a story that appeared on Glamour.com about used makeup – including lipstick, foundation and brushes – that is up for sale on eBay, with plenty of bids coming in.

We thought the idea of buying makeup that a complete stranger has used was absolutely disgusting, particularly used lipstick and mascaras, but a little digging around the Internet revealed that scoring used makeup online is actually pretty common and has been going on for years now.

Back in 2007 there were warnings of the dangers of the buying used makeup on eBay phenomenon. {Associated Content} Even further back in 2004, The Early Show on CBS reported on makeup swapping site Makeupalley.com, where users can trade their used cosmetics for others†old products. Not only that, but fans of the site who were interviewed for the story had apparently been swapping makeup for years.

“Makeupalley.com is one of several Web sites where makeup enthusiasts can trade everything from lip gloss and eyeliner to fragrances and hair gel.Some of them are ‘BNIB†(brand new in box), but many of the products have been used.” {The Early Show}

The report warned that most dermatologists and the FDA do not approve of using anyone elseâ€s cosmetics. Makeup cannot be cleaned of bacteria and viruses from previous use, which can lead to serious issues like corneal infections that harm vision from mascara. In addition, bacteria are carried from applicators back to the product itself, so using a clean applicator does not decrease the risk. This also means even a product that has only been used once can be harmful.

Women who love to sample different colors and brands raved about Makeupalley.com regardless, and Hara Glick, the siteâ€s founder, said they had received no complaints about contaminated products and their consequences. The Web site does have a disclaimer that users are “swapping at their own risk.”

We understand that getting a new lip color or foundation shade home from the store and realizing it is wrong for your face is frustrating, but taking used products from anyone, especially complete strangers, is just not worth the risk. We can see where fragrances, nail polishes and hair products would be harmless, but otherwise, the risk of shelling out money for something you might only use once is worth knowing you won’t end up wearing a rash, infection or anything more than you bargained for.

The next subdivision of social media may come down to what a new website calls “Service Networking.” Essentially, it means networking online to outsource tasks you need done and offer individual services that you can provide.

The term was coined by a Boston couple who started TaskRabbit (formerly runmyerrand.com). Their site was founded based on the popular conception that there is never enough time in the day to get things done, especially all the simple, common tasks of everyday life. The site suggests things like IKEA furniture assembly, airport rides and grocery runs but current tasks range from iPod playlist updating to mowing a lawn.

This is how it works: You post the task you need done to the “Task” section of the site, and then set an offer price for the task to be completed, or allow “runners” to place bids. When the task is complete, your debit or credit card is charged to pay the runner, who you are asked to rate for effectiveness.

Tasks can be anything from picking up dry cleaning, grocery shopping or moving furniture. It is important, however, to think carefully before setting a price for your task to be certain it includes the cost of gas and travel tolls in addition to ensuring itâ€s fair based on the amount of time it will take to complete, whether itâ€s time sensitive and how strenuous it is. {PrimeWriter}

The site doesn’t employ runners directly, but is instead meant as a platform for people who need extra help and those who can offer it to meet. “Runners” are stay at-home parents, young professionals, retirees, and college students, who are subject to background checks and chosen based on schedule and location.

For people assigning tasks, it’s almost like having a pay-per-task personal assistant for busy days. For those who need some extra cash but like a bit of flexibility in their schedule, it also seems to be a good idea. While a post on Craigslist would probably turn up similar tasks, and responses from local people looking for odd jobs, the background check option, feedback system and social elements add a much needed layer of confidence.

AirBnB (AirBed and Breakfast) gained a solid audience by applying similar features to vacation rentals, and if PriceRabbit can grow beyond their Boston base, there’s no reason to believe they couldn’t see similar success  by applying ratings and a bit more personality to the local service section of the classifieds.