The line was very demure, focusing on shades of red, cream and metallics. The silhouettes stood out with flowing maxi dresses, scalloped chartreuse, sleek white pants and belted mini dresses all- paired with chunky accessories.

The shoes were a spectacle all their own with varying geometric shapes, cutouts, straps and ties. In the past we have seen how adventurous Siriano can be with designing high heels, and this year was no different. The spiky, rounded and contorted designs are unique, yet feminine and classy. {Le Petite Fashionista}

There was some mixed reaction as the show’s attendees carefully examined each look.

Fashionista commented, “The problem with Siriano’s SS11 collection is that it’s caught in limbo between wearable and editorial looks. While the sportswear felt like a tribute to tried and true vacation-wear (slim white pants, leather short trenches, voluminous maxi-dresses, lone ruffles, and exotic prints) his sumptuous evening wear is a unique offering…At this point in his career, Siriano needs to choose a team and stick with it—I say drama all the way.” {Racked}

We agree that a lot of what we saw on the runway was theatrical and extravagant and not necessarily  practical for wear. The shoes in particular, although designed for Payless, will probably be heavily toned down by the time we see them hit store shelves. Either way, we will be the first in line to snag his sleek styles at a steal of a price.

Payless is keeping busy these days, having also partnered with GameStop for the holiday season to help make shopping easier for customers. The duo have teamed up to create a cross-promotion where you can receive discount coupons to the opposite retailer. While we’re used to pairings along the lines of emerging designers/fashion heavyweights plus the budget shoe retailer (think Christian Siriano, Pat Fields or Abaete), this is a unique approach to helping customers out for the season. Undoubtedly, the stores are exposing each other to new audiences.

GameStop’s Tony Bartel acknowledges as much. “[This collaboration] also allows GameStop and Payless to reach out to each others’ customers to drive awareness of amazing gift ideas and offers they might not have otherwise considered.”

Since they’re obviously open to collaborations, perhaps the Philippine stores will offer a Bryanboy collection.

Read More {Breitbart}

Read More {Retailing Today}