She’s putting the price tag of damages between $15-20 million, an amount which we assume was derived from a complex mathematical formula of how much Kardashian would have charged Old Navy to appear in a national campaign and a dartboard.

Kim Kardashian (left) and Melissa Molinaro (right)

Melissa Molinaro, the model in the Old Navy commercial does bear a striking resemblance to Kardashian; enough of a resemblance, in fact, for Kardashian’s ex-boyfriend Reggie Bush to strike up a new relationship with Molinaro. We’re guessing that probably added a multiple of at least 2x to whatever number the “I would have done it for___” and dartboard formula originally produced for Kardashian.

Apparently a tweet sent by Old Navy saying “Breaking News!! @CBSNEWS reports that Old Navy’s Super CUTE star looks like @kimkardashian. #LOL. What do you think?” also rubbed Kardashian the wrong way, because she felt they were trying to generate extra publicity via her Twitter account, and it’s well established that the Kardashians charge a pretty penny for tweets.

While this sounds like a ridiculous lawsuit on its (trademark, Kim Kardashian) face, we do have to wonder if Kardashian may have something in it. Old Navy never promoted the model as Kim Kardashian, or implied that she was anything but a lookalike, but if the way they promoted her confused people into thinking that Kim Kardashian was representing Old Navy there may be some legal hook which could result in an out of court settlement. An out of court settlement much smaller than $15-20 million, by the way.

If Kardashian does actually take the kase (sorry, any Kardashian story requires a gratuitous “k” somewhere) to court, we suspect Old Navy’s legal team will argue that without making it seem that the model was actually Kim Kardashian, they were well within their rights to parody the reality star. Not to mention, it seems more than a bit cruel to kill a model’s career because she happens to look like you. Depending on how far this carries on, Molinaro might have a case against Kardashian for discouraging clients from hiring her because they don’t want to end up on the receiving end of a lawsuit.

As for Old Navy’s ad/publicity team? We suspect they’ll end up getting a pat on the back for all of  extra attention Kim Kardashian herself will drive by suing over the Kim Kardashianesque model.

The PR CEO start of Bravo TVâ€s “Kell on Earth” spoke to a small group of editorial interns, fashion-obsessed youngsters and public relations entrepreneurs at the Bryant Park Reading Room Series Wednesday, and she had a quite frank earful on the future of fashion, replying to a girl asking about where to look for a career in the field by saying:

“Style is in; fashion luxury, forget it. It’s over. Gucci, Vuitton, Hermes … all those places are really great, go for it. That business exists in a city called Paris, France. That’s where that is. Those businesses will continue. Retail business, pretty much over. I think people who sell to retail companies are people who can’t afford their own stores … Old Navy, J.Crew, Gap … they already knew that and aren’t wholesaling. Editorial, magazine, we are going to say buh-bye to them as we know them. They will still exist but everything is on the internet.” {The Cut, Racked NY}

On the one hand, tell us how you really feel, Kell. On the other, Bravo Kelly! She may be over dramatizing a tad in regards to luxury and retail being “pretty much over,” but it is about time someone spoke up about the hard realities facing fashion, especially in the editorial department. Times are changing, and if the dominant players in the industry want to continue to grow their businesses, they need to learn to adapt.

Persistent efforts on the part of luxury retailers to understand the youth market is a great start, but New York Magazine says the fashion industryâ€s biggest mistake is its strange fear and avoidance of the Internet, specifically social networks and blogs, citing the long series on the “future of fashion” Style.com runs in which they ask important fashion businesspeople like Barneys’ Julie Gilhart about the Internet.

We agree. Even when the big brands try, they don’t always get it right. Considering that the Internet has been a major force to be reckoned with for years now in many industries, fashion magazines and businesses still have a lot of catching up to do. Until revenue from web advertising catches up to revenue from print advertising though (they’re still miles apart), we suspect the wait won’t end soon.

Before Uggs and Crocs, flip flops were one of the original polarizing footwear choices. Much of the disdain comes for people who take the summer favorite way beyond the beach. If you’re in the camp that just doesn’t care what people think, Old Navy’s 2010 $1 solid color flip flop sale is probably an event that should be on your calendar.

After crowds of people lining up by the hundreds – and even thousands, in some locations last year, many Old Navy stores are opening 2 hours early to accommodate the anticipated demand. {South Bend Tribune} The Old Navy store in Soho, and those in many other locations, opened at 7am, but of the stores we contacted all were closing at normal times which are between 9 and 9:30pm depending on location.

If you’re not an early bird, and $1 flip flops just aren’t an attractive enough worm to get you out of bed on a Saturday morning, there is a weekend special that still offers a good deal.

Through 11:59pm EST Sunday, the coupon code ONCAMP15 will get you 15% off of any purchase of $75 or more and free shipping. Click here to shop Old Navy’s weekend sale items.

While it’s not exactly 5 pairs for $5, certain solid colors are down to $1.49 online and there’s a 2 for $5 promotion on all styles.

If people still enjoy flip flops as much as they have in years past, the weekend madness could mark another uptick in sales for Old Navy. This past Thursday, parent company Gap announced a 40% rise in profits, with a good portion of that coming from strong sales at North American Old Navy stores. {WSJ}