If Rolex bores you and you prefer your watch to look like it could take a beating, take a peek at the tough, utilitarian-chic limited-edition collection from military watchmakers Bell & Ross.  No sissy diamond-encrusted bling here; although there is a model with a crystal-studded skull-and-crossbones on the watchface, it’s decidedly more Rocker than Investment Banker.

We love the rugged look of the collection, which would look great with relaxed-fit jeans, a campfire built from scratch, and this season’s “fashion beard.”

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