According to a press release from Deckers Outdoor Corporation, which acquired the Ugg brand in 1995, Brady adores Uggs and wears them all the time (doubtful), and company Chairman and CEO Angela Martinez said Mr. Giseleâ€s status as a highly noted football player and “style icon” makes him their ideal spokesman.

We were going to say that what that likely means is Brady is meant to make Uggs seem more masculine and thus more appealing to a wider population of men, but actually Uggs are already pretty masculine-looking and have somehow become associated with women and girls. The Uggs will probably, therefore, have the opposite effect on Brady. In other words, heâ€s liable to find his Ugg boots wearing him, not the other way around. The score for now: Ugg-1, Brady-0.

Not your average suspenders

Apparently there exists – and has for quite some time now – a contraption that clips your shirt to your socks and is worn underneath pants to keep those pesky shirttails from popping out when you bend over or stand up after sitting. {The Cut} Armynavyshop sells these special suspenders, calling them Military Uniform Shirt Stays, in both clip-on and stirrup form. And theyâ€re cheap! The clip-on style runs for $5.31, whereas the stirrup version is $8.10.

T Magazine published news of these shirt garters after catching up with Maloney, who said he recommends them to other bartenders all the time.

“To explain how necessary I think they are, I will laugh and point at the shirt pooch that forms between the waist of the pants and the bottom of the vest of the guys who donâ€t wear them,” he said.

He did, however, also admit to several downsides to these internal suspenders, saying, “They are fussy and annoying. They detach and leak out your pant leg at the most inopportune time. If ratcheted too tight, you feel like a dandy Pinocchio, slightly drunk and walking on the moon. Worst of all, they get you singled out in security lines at the airport. To this day there hasnâ€t been a T.S.A. employee who hasnâ€t raised an eyebrow when I explain about the shirt garters.”

Well, Toby, you could always just secure an airport pasty to your private parts and head to one of the full-body scanners to avoid that last little problem.

We have to admit shirttail suspenders is a pretty practical – if obvious and silly – idea. We just wonder if it might get awkward in an intimate situation – like if, say, a woman were to wear Spanx or a chicken cutlet bra on a hot date. In any case, we’re interested to see if these man-garters turn out to be a full-blown trend.

“Bangs” that are received after midnight or from foreign countries will rack up more points for the user, and each day selected users will win prizes like Marc Jacobs clothing and bottles of the new fragrance. Just a few fortunate ones will eventually win the grand prize – an invite to one of Marc Jacobâ€s upcoming fashion shows. {Hint}

The name of the game is quite suggestive, though not nearly as racy as the Bang ads that cropped up on the Internet this May. Jacobs, who recently split from Brazilian PR Guru Lorenzo Martone, said the name of the new product has many meanings.

“When the word ‘bang†came to me, I liked that it was a sound and also that it felt like something was finished, done, end of story and, you know, kind of complete,” he told Elle.

The “bang” Facebook game is quite the clever marketing idea. With the success of social game makers like Playdom and the premium audience spending time on Facebook, the incorporation of social media, game mechanics and incentives sounds like a winning combination, and one that we hope to see extended beyond fragrance and beauty for more brands. Go Marc!