Momsen has been trying to up her rebel image with a panda-eyed beauty regimen, stripper heels and shock statements, Fanning (who goes by Dakota F on the IMG site) has shocked everyone by demonstrating that child stars can pull off the role of well-adjusted young adult.

Not that the teen angst thing didn’t work for a while – in addition to landing the Material Girl campaign, John Galliano chose the teen rocker to endorse his Parlez-Moi d’Amour fragrance. {Styleite} Being honest, too much black eyeliner and lingerie is an almost perfect representation off Galliano’s enfant terrible line. Even if your natural reaction to Momsen is that “she’ll grow out of it in 5 years,” there are certain segments of fashion where her rebellious reinvention is a natural fit.

With this year’s clothing moving towards a more feminine, less edgy aesthetic, maybe there just weren’t enough segments for IMG to make this particular Gossip Girl work.

The face of the brand has remained hush hush until now. All we knew was that a young Hollywood starlet, who lives and breathes the essence of edgy was in Madonna’s sights. The ads are finished and courtesy of Macy’s it’s confirmed that Gossip Girl star Taylor Momsen is the face of the ‘Material Girl’ ad campaign. {Stylelist} No word yet on if this means underwear and stripper heels will be involved in the line.

Even though she’s moved on to Dolce & Gabbana, we love that Madonna’s not afraid to look back on her younger style. Her daughter Lourdes, who collaborates on the collection has, over the years, may be heavily influenced by old pictures (we’re betting that’s a family photo album a lot more exciting than ours), but has honed her own unique rocker fashion sense as well. In this case, a little fashion nepotism may not be so bad.

Looks from Madonna's Material Girl Line

Madonna say’s the line stems from her own daughter, Lourdes’ personal style. Lourdes – sure to need only a single name like her mom, contributes heavily to the project. Most recently, she joined the style blogosphere, bringing back memories of another young blogger (Tavi) whose been making impressive writing and style moves of her own. {Fashionista} We don’t see any similarities between the two outside of age range, but there’s always room for another fashion blogger. While we’re pretty sure it’s someone from Macy’s behind the Twitter account, the brand is geared towards any 13-25 year olds hanging out there who weren’t born in time for the original 80s fashion wave.

WWD adds that a certain actress in a “teen drama series” who has a punk-rock personal image is the Madge’s first pick to model the collection. {Collegefashion}

Check out Signature9 UK for preview photos of the Material Girl collection, and a breakdown of everything you need to know about the campaign.