marketing – Signature9 http://198.46.88.49 Lifestyle Intelligence Tue, 03 Aug 2010 21:29:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.4 If Everyone Jumped: Sweet Taxi Marketing http://198.46.88.49/style/beauty/if-everyone-jumped-sweet-taxi-marketing http://198.46.88.49/style/beauty/if-everyone-jumped-sweet-taxi-marketing#respond Tue, 03 Aug 2010 18:59:50 +0000 http://198.46.88.49/?p=14884 Cliché: Taxis smell like cigarettes and urine. London’s answer: Perfume-scented black cabs presented by Penhaligon’s.

Last week, the luxury fragrance house sent five perfumed taxi cabs out into central London to serve patrons the same way any other London black taxi would with a few exceptions. Each cab smells like either the brand’s Artemisia, Blenheim Bouquet, Endymion, Malabah or Orange Blossom perfume, and each one’s driver is specially trained to discuss Penhaligon’s fragrances and answer any questions about the brand. Passengers will receive a 10 percent voucher for purchases at penhaligons.com and in Penhaligon’s boutiques at the conclusion of their ride. {InStyle UK}

Londoners will easily be able to spot the cabs’ outer Penhaligon’s branding, and the cost of each trip will run the same as any regular black cab ride. {London Beauty Review} Anyone who spies a Penhaligon’s cab but doesn’t take a trip in it can still participate in the promotion by snapping a picture of the car and posting it to their Facebook page with Penhaligon’s tagged for a chance to win a 100ml fragrance of choice. {Fashion Foie Gras}

Penhaligon’s is not the first company to embrace the taxi as a marketing tool. Last month, Revlon offered Londoners who photographed the turquoise taxi they sent around the city and tagged Revlon in the picture on Facebook a chance to try the brand’s latest mascara before it hit shelves. {London Beauty Review} In addition, Fashion Foie Gras says tons of major retail outlets have used the taxi cab in one promotional form or another.

We wonder just who it was that was sitting at their cubicle one day and thought “taxis! That’s how to sell products.” In this economy, we suppose it’s smart to get creative with promotions, and the incorporation of Facebook is a good move. We wonder, though, what may be the result if a passenger who is allergic to perfumes steps into one of Penhaligon’s cabs unknowingly. Comment and let us know if you think cab marketing is a good idea!

]]> http://198.46.88.49/style/beauty/if-everyone-jumped-sweet-taxi-marketing/feed 0 “The Inside Source”: eBay’s Bid For Relevancy http://198.46.88.49/style/fashion/the-inside-source-ebays-bid-for-relevancy http://198.46.88.49/style/fashion/the-inside-source-ebays-bid-for-relevancy#respond Wed, 04 Nov 2009 17:48:49 +0000 http://198.46.88.49/?p=5206 For the past few years, internet marketplace eBay has been struggling to keep up amid slowly-declining interest in the site.  Despite the fact that the majority of merchandise on eBay is at fixed prices, like any other online boutique, there is still the perception that the site is merely a dumping-ground for auctioning off used goods — and that’s keeping many people away.

In order to rebrand itself as a viable shopping source, today eBay will be unveiling The Inside Source, an online fashion and lifestyle magazine which will present current fashion and pop culture trends, in turn directing customers to certain items and vendors that fit within those trends.

The idea seems like a smart move for eBay, as it will certainly give the site a more polished, stylish update — but we wonder how The Inside Source will be marketed in order to bring in people who normally wouldn’t shop on eBay.

Read the full story {Bits Blog via NY Times}

]]> http://198.46.88.49/style/fashion/the-inside-source-ebays-bid-for-relevancy/feed 0 The New Breed of Fashion Marketing http://198.46.88.49/style/fashion/the-new-breed-of-fashion-marketing http://198.46.88.49/style/fashion/the-new-breed-of-fashion-marketing#respond Mon, 19 Oct 2009 11:25:07 +0000 http://198.46.88.49/?p=3281 In an attempt to gain exposure and bolster sales during a shaky economic market, numerous fashion retailers are turning to throwing parties, special events, and “extended trunk show[s]” rather than engaging in more traditional modes of fashion marketing.

These unconventional attempts are paying off, and in addition to keeping retailers in business they also offer more personal shopping experiences to consumers, who want to feel special as well as personally connected to brands — which special events and close-knit settings like trunk shows allow.  Hopefully this trend will remain long after the economy is back up on its feet again, and retailers will retain this feeling of brand-to-consumer intimacy; in a world fed up with commercialism, it will be important for retailers to recognize the people behind their sales figures.

Read the full story {LA Times}

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