Macys Herald Square – Signature9 http://198.46.88.49 Lifestyle Intelligence Thu, 19 Aug 2010 23:43:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.4 Fashion’s Night Out: The Top 10 Events for Celeb Seekers http://198.46.88.49/style/fashion/fashions-night-out-the-top-10-events-for-celeb-seekers http://198.46.88.49/style/fashion/fashions-night-out-the-top-10-events-for-celeb-seekers#respond Thu, 19 Aug 2010 23:43:16 +0000 http://198.46.88.49/?p=15201 Last year we covered Fashion’s Night Out from Paris, where we caught up with Carine Roitfeld, to London and New York. Each city was an overall success in terms of bringing out the shoppers, but the feel of each event was distinctly different. The Paris Fashion Celebration Night focused exclusively on the high end merchants along the Triangle D’Or (Golden Triangle – the area along Avenue Montaigne, George V and Champs-Elysées). Roitfeld made it clear that small and luxe was more in keeping with Paris Vogue’s reader, and this year has the same list of merchants. Aside from Vogue editors, who are fashion stars in their own right, there weren’t many big names tied to the events.

Allowing the clothes to be the stars of the evening certainly has its merits, but we’d be lying if we didn’t admit that we’re pretty excited about the madness that will surely accompany the more inclusive New York event. In Paris, there was champagne, cotton candy and chocolate fondue depending on which store you stopped at, but New York promises to pull out all the stops: celebrities, designers and shopping specials to go along with your champagne.

Still, everyone has a different shopping personality. An Olsen twin and throngs of fans waiting for an opportunity to meet their favorite designer might be a dream shopping trip for some, and an absolute nightmare for others. With that in mind, we’ve gone through the hundreds of events on the Fashion’s Night Out website so far and narrowed them down to the top 10 events by shopping personality. Today, we take a look at the must-attend events for those who like a bit of celebrity with their shopping. In the coming days, we’ll cover events for those who prefer something more low key, downtown style, fashion, fashion and more fashion and the girl who just wants to have fun.

The Starlet

Big and flashy is how you roll. If anyone asks “who are you wearing?” you’ve got a list of famous names on the tip of your tongue. Celebrities, designers and hundreds of adoring fans? You couldn’t come up with a better shopping scenario.

ASOS.com

Who: Singer VV Brown and 90210 actress Shenae Grimes

What: A pop-up store and block party for Teen Vogue

Where: West Village, 10014 (right around the corner from Anna)

Barney’s

Who: Mary-Kate and Ashley Olsen, Daphne Guiness, Alexander Wang, the Mulleavy sisters (Rodarte), Lazaro Hernandez and Jack McCollough (Proenza Schouler), Island Records founder Chris Blackwell

What: More meet and greets than you can shake a stick at, ping-pong, musical chairs and karaoke among other activities.

Where: 660 Madison Ave

Bergdorf Goodman

Who: Mary J. Blige, Nicole Richie, designer turned Hollywood producer Tom Ford, Victoria Beckham, Tinsley Mortimer, Olympic fencer Tim Morehouse, Georgina Bloomberg, First Lady favorite Jason Wu, Bryan Boy, Hamish Bowles, Robert Verdi, Thom Browne, Mark Badgley and James Mischka (Badgley Mischka) and Trish Mc Evoy among others.

What: A makeup artist competition, catwalk show and karaoke. And Tom Ford. Honestly, we’d have this on our “must attend list” if it were watching Tom Ford fill out spreadsheets.

Where: 754 5th Ave. (at 58th Street)

Billionaire Boys Club / Ice Cream

Who: Reclusive producer/entertainer Pharell Williams, who isn’t one to make lots of public appearances.

What: A meet and greet, plus special items from the collection available only on September 10th.

Where: 456 West Broadway

Bloomingdale’s

Who: Michael Kors, Iron Chef Masaharu Morimoto, Lancome spokesmodels Elettra Wiedemann and Arlenis Sosa

What: Karaoke, tango lessons, cooking demos and a casino night

Where: 1000 3rd Ave.

Destination Maternity

Who: Model and Project Runway host Heidi Klum

What: A retrospective of maternity wear from the 1950s through today. If there’s anyone who knows about looking good when pregnant, it’s definitely the model mother of 4. Retro snacks and mocktails will also be available.

Where: 28 East 57th St.

Henri Bendel

Who: The City star Olivia Palermo, model Erin Wasson, the Fabulous Beekman Boys and possibly Kaiser Karl (though it’s not entirely clear from the description if Lagerfeld will be in attendance, or merely the designer behind a special collection for Swarovski)

What: Astrology readings (at a fee, which will go to charity), a demo of the Lustr iPhone shopping app and jewelry launches.

Where: 712 5th Ave.

Jeffrey New York

Who: Christina Ricci, L’Wren Scott (designer and girlfriend of Mick Jagger), Jason Wu, Nicholas Kirkwood

What: A denim event and menswear trunk show, limited edition Proenza Schouler messenger bags.

Where: 449 West 14th St.

Lord & Taylor

Who: Noted fashion photographer, and America’s Next Top Model judge Nigel Barker, New York Jets cheerleaders for the guys, Shoshanna Gruss, Lloyd Boston

What: A “Wheel of Fashion” and prize draws on each floor, meet and greets, salsa dancing and even dating advice if your retail therapy is inspired by romance.

Where: 424 5th Ave.

Macy’s Herald Square

Who: Joss Stone, Kimora Lee Simmons, TRAIN, Rachel Roy, Jessica Stam, celebrity chef Marcus Samuelsson

What: a Gucci fragrance launch, meet and greets, a lookbook shoot, Tommy Hilfiger tailgate party and live music performances

Where: 151 West 34th St.

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Madonna and Lourdes’ Material Girl is Almost Here, Promotions Ensue http://198.46.88.49/style/fashion/madonna-and-lourdes-material-girl-is-almost-here-promotions-ensue http://198.46.88.49/style/fashion/madonna-and-lourdes-material-girl-is-almost-here-promotions-ensue#respond Fri, 30 Jul 2010 14:24:42 +0000 http://198.46.88.49/?p=14830

If you’ve been reading any fashion blog (this one included), you’ve heard about “Material Girl,” a fast-fashion juniors collection which Madonna and her daughter, Lourdes, collaborated on. The August 3rd debut at macys.com and 200 select Macy’s stores across the country is on track, and the retailer recently released more information on the supporting promo plans. Early bird shoppers who dress up in Madonna-wear at select stores will have a chance to win T-shirts autographed by Madonna between 10 a.m. and 12 p.m.

Additionally, the first 200 shoppers at six Macy’s locations will win a “Material Girl” bandeau top and $10 off “Material Girl” purchases made that day. It doesn’t stop there: Madonna-inspired events will be hosted at select stores on launch day including afternoon Madonna music dance parties, more exclusive giveaways and refreshments. Finally, Taylor Momsen, recently announced as the muse and face of the “Material Girl” collection, will make an appearance at Macy’s Herald Square between 5 and 7 p.m. for a live acoustic performance in the juniors department. Fans who spend $50 on “Material Girl” wear will have the opportunity to take a photo with Momsen.

{Market Watch}

If this doesn’t do amazingly well, you certainly can’t blame a lack of promotion. We’re guessing on Tuesday the select Macy’s stores will be packed with teenagers who are fans of Lourdes and their moms who loved Madonna in the 80s. The cross-generation appeal actually makes the mother-daughter collaboration quite genius.

Executive Vice President of Marketing for Macy’s Martine Reardon said he expects the launch to create a whirlwind of enthusiasm.

“Madonna is a legendary fashion icon, and Lola has a great sense of style that reflects her global fashion view,” he said. “The national unveiling of this collection will be an incredibly exciting moment.” {Market Watch}

The apparel, shoes, handbags and jewelry for the collection will go for $12-$40. The ads featuring Momsen have popped up on the Internet, and we also caught a sneak peak at macys.com and from iVillage. It’s all very 80s Madonna (faux-leather pieces and lots of lace), with hints of the plaid shirts that popped up on the Music cover. If nothing else, petite adults looking to build a convincing 80’s Madonna Halloween costume should have an easy time at it this year. And of course, we’ll keep you updated on the most important detail – how the collection sells!

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