If you’ve been reading any fashion blog (this one included), you’ve heard about “Material Girl,” a fast-fashion juniors collection which Madonna and her daughter, Lourdes, collaborated on. The August 3rd debut at macys.com and 200 select Macyâ€s stores across the country is on track, and the retailer recently released more information on the supporting promo plans. Early bird shoppers who dress up in Madonna-wear at select stores will have a chance to win T-shirts autographed by Madonna between 10 a.m. and 12 p.m.

Additionally, the first 200 shoppers at six Macyâ€s locations will win a “Material Girl” bandeau top and $10 off “Material Girl” purchases made that day. It doesnâ€t stop there: Madonna-inspired events will be hosted at select stores on launch day including afternoon Madonna music dance parties, more exclusive giveaways and refreshments. Finally, Taylor Momsen, recently announced as the muse and face of the “Material Girl” collection, will make an appearance at Macyâ€s Herald Square between 5 and 7 p.m. for a live acoustic performance in the juniors department. Fans who spend $50 on “Material Girl” wear will have the opportunity to take a photo with Momsen.

{Market Watch}

If this doesn’t do amazingly well, you certainly can’t blame a lack of promotion. Weâ€re guessing on Tuesday the select Macyâ€s stores will be packed with teenagers who are fans of Lourdes and their moms who loved Madonna in the 80s. The cross-generation appeal actually makes the mother-daughter collaboration quite genius.

Executive Vice President of Marketing for Macyâ€s Martine Reardon said he expects the launch to create a whirlwind of enthusiasm.

“Madonna is a legendary fashion icon, and Lola has a great sense of style that reflects her global fashion view,” he said. “The national unveiling of this collection will be an incredibly exciting moment.” {Market Watch}

The apparel, shoes, handbags and jewelry for the collection will go for $12-$40. The ads featuring Momsen have popped up on the Internet, and we also caught a sneak peak at macys.com and from iVillage. Itâ€s all very 80s Madonna (faux-leather pieces and lots of lace), with hints of the plaid shirts that popped up on the Music cover. If nothing else, petite adults looking to build a convincing 80’s Madonna Halloween costume should have an easy time at it this year. And of course, weâ€ll keep you updated on the most important detail – how the collection sells!

The face of the brand has remained hush hush until now. All we knew was that a young Hollywood starlet, who lives and breathes the essence of edgy was in Madonna’s sights. The ads are finished and courtesy of Macy’s it’s confirmed that Gossip Girl star Taylor Momsen is the face of the ‘Material Girl’ ad campaign. {Stylelist} No word yet on if this means underwear and stripper heels will be involved in the line.

Even though she’s moved on to Dolce & Gabbana, we love that Madonna’s not afraid to look back on her younger style. Her daughter Lourdes, who collaborates on the collection has, over the years, may be heavily influenced by old pictures (we’re betting that’s a family photo album a lot more exciting than ours), but has honed her own unique rocker fashion sense as well. In this case, a little fashion nepotism may not be so bad.

Looks from Madonna's Material Girl Line

Madonna say’s the line stems from her own daughter, Lourdes’ personal style. Lourdes – sure to need only a single name like her mom, contributes heavily to the project. Most recently, she joined the style blogosphere, bringing back memories of another young blogger (Tavi) whose been making impressive writing and style moves of her own. {Fashionista} We don’t see any similarities between the two outside of age range, but there’s always room for another fashion blogger. While we’re pretty sure it’s someone from Macy’s behind the Twitter account, the brand is geared towards any 13-25 year olds hanging out there who weren’t born in time for the original 80s fashion wave.

WWD adds that a certain actress in a “teen drama series” who has a punk-rock personal image is the Madge’s first pick to model the collection. {Collegefashion}

Check out Signature9 UK for preview photos of the Material Girl collection, and a breakdown of everything you need to know about the campaign.