Creator and industry veteran Chantal Pilon has high hopes for the line, with VP of sales Craig Taylor projecting that Ziera will represent 50% of company sales within five years.

Ziera targets women 35 and older who want and need more than just good looks from their footwear, yet don’t want to totally sacrifice style for comfort.

We love the idea, because — let’s face it — our feet can’t afford to stand in up-to-there Louboutins the rest of our lives, even if our wallets can.

Read the full story {WWD}

We hope all the little munchkins in your life are on Santa’s Nice list, because Stella McCartney’s seventy-piece collection for Gap childrenswear hits select stores today.

We love the quirky feeling of the collection (how precious are those miniature Sgt. Pepper jackets?!), which is playful and light but lacks the sugary-sweet (and overly-babyish) gimmicks of typical childrenswear.  As in McCartney’s full-size designer line, all the pieces from the Gap Kids collection are ethically produced, featuring organic cotton and without a leather hide or a scrap of fur in sight — and with smart pricing to boot, with a range between $14-$128.

Read the full story {Los Angeles Times}