Earlier today, Kenneth Cole tweeted that “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online.” Complete with a link tracking that specific tweet. {Gawker}

Sigh.

As journalists are being beaten, the internet is shut off, demonstrators are being killed and bloodied, Egypt’s economy is being shot to hell, and governments around the world are nervously pondering what the uprising in Egypt means for international relations, here’s a tip: it’s probably not the right news event to try to build on.

We’re not sure if this is life imitating art, but we’re getting shades of 30 Rock here when Jack decides a pre-taped disaster benefit is a brilliant idea and it backfires tremendously. Maybe holidays just aren’t newsworthy enough anymore and this is the first event that seemed appropriate for the pre-written big news story tweet.

In a twist that tries to poke fun at the insensitivity of Kenneth Cole trying to poke fun at an event that’s not really funny or a good opportunity to make a sale, you can now follow @KennethColePR for more (fake) obtuse statements building on the meme.

Michael Kors retail locales have been popping up left and right. His newest store will be replacing the 7,000 sq. ft. Rockefeller Center shop at 49th Street and Channel Gardens currently housing Kenneth Cole (which is slated to close its doors this April, along with eight other full-price locations). The much-sought-after space will don marble floors, wood displays and a zebra hide motif.

Ready-to-wear from the Michael Michael Kors line alongside accessories from the Michael Kors, Michael Michael Kors, and Kors Michael Kors collections will be featured.

“The opening of my lifestyle flagship boutique at Rockefeller Center is an extremely humbling and exciting reality,” Kors said. “As both a designer and a native New Yorker, what could be more incredible than a store in the heart of the city at Rockefeller Center?”

Michael Kors is making big moves all over the world with lifestyle boutiques already in operation in Andorra, Austria, Belarus, Belgium, Canary Islands, Cyprus, Denmark, Finland, France, Germany, Greece, Ireland, Israel, Italy, Latvia, Luxembourg, Monaco, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, Ukraine and the UK-just to name a few.

The brand is currently eyeing space on Robertson Boulevard in Los Angeles, Madison Avenue in New York as well as a three-year plan to open 50 stores in the greater China region. {Daily Front Row}

The most unexpected aspiration? Kors would follow Vera Wang in jumping on the burger bandwagon if asked by the right chain. “I want a deal with In-N-Out Burger — to do a special sauce or a wrapper. I’m horseradish-obsessed!” {LA Times} Not sure if an In-N-Out burger with purchase will draw in the fashionistas, but if anyone can make it work, it would probably be Kors.

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