Skincare spokesperson, nail polish mogul and Superbowl commercial thespian Justin Bieber has traded his signature bowl cut in for a closer cropped ‘do. {Popdust via Gawker}

We’re not sure if he was inspired by Bieber Fever, but John Travolta, who normally adds a rug for the red carpet, was snapped on a beach in Hawaii sans headpiece. {The Superficial}

If we’re being honest, it’s actually a much more flattering look than the wigs. Hopefully he’ll consider keeping it around.

We don’t know what this signals for the future of the famous ?(and multi-talented) follicles sitting on top of the heads of Troy Polamalu or Donald Trump, but as talented as those guys’ tresses are, it seems like less is more is the new mantra.

A social network, pop star and socialite top popularity lists. Stop us if you've heard this before.

YouTube, which rose from 7th most visited site in 2009 the 5th most visited in 2010, helps make up the 9.85% of all US internet visits that Google properties claim. While Facebook hasn’t surpassed total Google owned/controlled traffic yet, they aren’t too far off at 8.93%. Yahoo!, often seen as the big engine that couldn’t, still represents 8.12% of all US visits with their various properties including email, which is actually a more popular destination than the Yahoo! homepage.

What surprised us though, is actually the site that traded places with YouTube: MySpace. The site is down off of last year’s 5th place to number 7, but still ranking. Yes, we thought that everyone had abandoned the site with the strange new logo. Frankly, we were pretty sure the people running MySpace were abandoning ship when they seemingly threw in the towel and partnered with Facebook, but it looks like some of you just can’t say goodbye to sparkly glitter gifs and 2001-style clip art.

Speaking of sparkly, glittering things, silver covered magazine mover Kim Kardashian edged out Oprah (who does a pretty good job of moving magazines also) for the title of top searched personality. Rush Limbaugh, Miley Cyrus and Glenn Beck are numbers 3, 4, and 5 respectively. That sounds like the start of a party game where you have to put random words into a sentence that makes sense. We’ll let you know when we come up with one.

Moving on to musicians, butcher calendar girl Lady Gaga dominated searches and beat out the teenage endorsement dream that is Justin Bieber for number one music personality search. Eminem, Taylor Swift and late King of Pop Michael Jackson were 3, 4, and 5 respectively.

Would you buy acne treatments from this face? Proactiv is betting you will.

Bieber joins Jessica Simpson, Jennifer Love Hewitt and Rolling Stoneâ€s September cover girl Katy Perry among other Hollywood types that have served as celebrity faces for the brandâ€s acne-fighting products.

Greg Renker, who founded the company that markets Proactiv, told People magazine he is confident in Bieberâ€s potential to bring more attention to the brand.

“Justin has millions of fans of all ages and followers online where our consumers spend a lot of their time,” he said.

Indeed Bieber may be the perfect spokesperson for Proactive since he has a primarily teenaged audience and is a teenager himself. Perhaps young guys and girls at a tough age skin-wise will relate more to a 16-year-old star who not only appeals to them but can be seen as going through similar skin problems. The only thing we wonder about is if the smooth, baby-faced singing phenomenon has ever even had a pimple that required Proactivâ€s products. Let’s be honest, most of the celebrity “before” shots are of  a single bump that has to be magnified 10 times to be seen in the first place. Not exactly raging, out of control acne, but we won’t underestimate the power of Bieber when it comes to swaying teenagers. Undoubtedly, even similarly smooth skinned fans will be hoping  for their first spot to feel connected to the pop star, but we’re sure that’s exactly what Proactiv is banking on.

You can check out images from the ad campaign as well as a video featuring Bieber here.