This weekend Signature9 attended Diet Pepsiâ€s Style Studio event in SoHo as part of New York Fashion week, and we have to say we were a bit disappointed with the whole thing. The night promised to include designs by Jonathan Adler, a Diet Pepsi “Skinny Bar” and most importantly a window display by Barneys†Simon Doonan, who was recently moved from being their creative director to “creative ambassador at large.”

The window creation Doonan produced for Diet Pepsi was somewhat impressive. It featured a giant high heel made of the new Diet Pepsi skinny cans (which wonâ€t hit retail shelves until March) as well as an equally large Diet Pepsi skinny can, also made out of regular-sized skinny cans. Both were pretty cool by themselves and must have taken quite a lot of work, but overall we got more of a tart than art vibe from the whole setting. The models working the display were dressed in just a t-shirt, panties and fishnets, and the giant shoe was stripper-heel style, though we do have to give props to the models for being able to balance on a platform made of soda cans. A model laid out on a chaise lounge was also sprawled by the front door, but it came off as cheap rather than eccentric chic.

The interior decorating was classier, but less creative, as it consisted basically of a few white flowers stuck in Diet Pepsi skinny cans throughout the room. There were also apparently special straws by Adler in the Diet Pepsi skinny cans that were served, but we really didnâ€t notice anything special just from drinking from them. Maybe weâ€re oblivious, but we thought they were just colorful.

Most of the headlines and blog posts about the Diet Pepsi Style Studio are actually about Blake Livelyâ€s attendance at the event, not the event itself, which pretty much says it all about just how memorable the night was.

We must say though, if Diet Pepsi is angling to replace Diet Coke as the fashionistaâ€s drink of choice, as many speculated a few weeks ago, they might have more of a chance than we initially predicted. The event was buzzing with fashion types, and Gabrielle Union, Rachel Roy and Lala Vazquez made an appearance in addition to Lively. The brand also partnered with Charlotte Ronson and Betsey Johnson for promotions. Plus, as an official sponsor of Mercedez-Benz Fashion Week, Diet Pepsi was very present in the main tent at Lincoln Center where we didn’t see one Diet Coke. There is work needed on the uptown class part of the campaign, but diet drink loyalty from the fashion set does seem to be up for a Pepsi challenge.

Simon Doonan at Barneys Co-Op in Brooklyn

This week, Barneys celebrated the opening of its first Brooklyn Co-op on Atlantic Avenue in the Cobble Hill section of town. The doors opened at 10 a.m. without a line of anxiously waiting shoppers, but a large crowd eventually made its way through the doors once they were open. {Racked NY}

Much has been made of what the reaction among Brooklyn residents will be to the high-end retailerâ€s presence in their neck of the woods. Brooklyn has become a hot spot for luxury fashion labels in the past few months, as brands like Swarovski Crystal and Anthropologie have been reportedly scouting out locations there, but it has been smaller, trendy shops like Jonathan Adler and Urban Outfitters that have actually been cropping up along Atlantic Avenue of late. {New York Post}

It is still too early to tell exactly what the lasting impact of the Barneys†presence among these admittedly cooler, more laid-back shops will be, but Barneys Creative Director Simon Doonan seems confident it will be a success.

“The Co-op has always had a certain edgy sensibility. The fit with Brooklyn is a natural one,” he said. {New York Post}

Doonan also told Racked NY that the store made no adjustments to its aesthetic for the Brooklyn Co-op, which carries all the designer brands like Alexander Wang, Richard Chai Love, Helmut Lang and Rag & Bone that you would expect to find at any other Barneys.

Apparently Doonan was quite an active presence at the opening as well, chatting with shoppers and even helping to carry baby strollers down the staircase to the storeâ€s lower level. {Racked NY} He also tried easing the minds of skeptical area residents who worry that the store will bring with it a pretentiousness, telling the New York Post, “”It’s not like we’re opening a Chanel.”

We previously reported that Cobble Hillâ€s economics are not actually that far off from the more notoriously wealthy Upper East Side and Upper West Side Manhattan neighborhoods, and a Barneys should not be impossible to sustain in the area, though the state of the economy will likely create challenges even with wealthy shoppers living close by. Today, we feel there is one more barrier to success for Barneys: Cobble Hill may have the wealth for a Barneys, but does it have the right vibe? Just because a certain demographic has money does not mean they want to spend it on luxury fashion, and we wonder if people in Brooklyn even want to shop at Barneys.

Success at the Barneys Brooklyn Co-op will likely prove to be somewhat of a challenge. Doonan and Co. should be up for it, but only time will tell how they fare. We actually applaud Barneys for taking a risk in a time when the economy has many retailers in a panic – because taking chances on new ventures will probably be necessary to remain sustainable into the future for fashion retailers. Someone has to lead the way, and Barneys should be commended for stepping up.

Additional photos at Racked NY