JCPenney – Signature9 http://198.46.88.49 Lifestyle Intelligence Mon, 10 May 2010 08:05:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.4 The Olsen Empire Continues http://198.46.88.49/style/fashion/the-olsen-empire-continues http://198.46.88.49/style/fashion/the-olsen-empire-continues#respond Mon, 26 Oct 2009 16:05:32 +0000 http://198.46.88.49/?p=4268 The Olsen girls are doing it again, yet again.

Fewer than two weeks after the introduction of their new line of eyewear, Mary-Kate and Ashley have announced plans to release a new line of sportswear and accessories for juniors in collaboration with department store JCPenney.

Now that they have grown up a bit and had more experience with designing for The Row and Elisabeth and James, we hope this collection is a much bigger success than the girls’ previous mass-market attempt at Walmart.

We expect pieces with an urban hipster vibe (cue skinny stripes, drainpipes, and drapey crop tops) that will seriously ramp up JCPenney’s appeal.  Look for a limited launch on Nov. 6, with the official launch being Spring 2010.

Read the full story {Shop Talk via Reuters}

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